Sales Manager

Job Description

Summary:

Our vision is loved brands, done sustainably, for a better-shared future. We strive to serve our customer's businesses, refresh their guests, and grow together. As a Sales Manager, you will manage all aspects of a customer's business, including strategic assessment, sales forecasting, conducting regular business reviews, and effectively activating and implementing the beverage strategy. We are looking for people passionate about building relationships who are results-driven and embody our leadership and growth behaviors.

• Lead a portfolio of customers by developing growth strategies that create long-term value for both the customer and The Coca-Cola Company.
• Build deep, trusted relationships with customer decision-makers and executive leaders, serving as a strategic advisor who understands their business, priorities, challenges, and growth ambitions.
• Conduct impactful business reviews that go beyond performance reporting to establish a clear growth agenda, align on priorities, and strengthen customer commitment to joint business plans.
• Activate and lead cross-functional resources across the Coca-Cola system, including Operations, Marketing, and Finance to deliver integrated solutions for customers.
• Influence senior-level customer stakeholders to gain alignment, remove barriers, and advance strategic initiatives that drive mutual business results.
• Demonstrate ownership of your business by prioritizing opportunities, navigating ambiguity, and delivering results through disciplined planning, execution, and follow-through.
• Foster a culture of continuous improvement, collaboration, and accountability while contributing positively to team performance and customer success.

• Bachelor's degree or equivalent work experience is required.
• 3+ years of successful sales, account management, business development, or customer leadership experience with a demonstrated track record of delivering profitable growth.
• Strong business acumen with the ability to identify customer needs, uncover growth opportunities, and develop fact-based recommendations that create value for both the customer and The Coca-Cola Company.
• Proven experience leading annual business planning, conducting executive business reviews, and translating insights into actionable growth strategies and measurable results.
• Exceptional communication, presentation, storytelling, negotiation, and influencing skills, with the ability to communicate effectively in both customer-facing and executive-level settings.
• Strategic thinker who anticipates customer, category, and industry trends and proactively develops solutions that support long-term business growth.
• Demonstrated ability to lead through collaboration by activating cross-functional resources, aligning stakeholders, and driving execution across complex customer opportunities. This emphasis aligns with the existing Sales Manager role description and collaboration expectations.
• Proven ability to manage ambiguity, prioritize competing demands, and operate with a high degree of ownership and accountability. This reflects qualities highlighted in your interview and leadership materials regarding thriving in ambiguity and independent business leadership.

• Account Management
• Business Development
• Business Planning
• Collaborative Leadership
• Communication
• Consultative Sales Management
• Contract Agreements
• Customer Insights
• Customer Relationship Management (CRM)
• Customer Service
• Decision Making
• Discovery
• Driving Execution
• Influencing
• Marketing
• Microsoft Excel
• National Account Sales
• Negotiation
• Pitch Presentations
• Sales Forecasting
• Sales Management
• Sales Process

United States of America: 103,000 USD - 121,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

United States of America

Atlanta

00% - 25%

No

August 24, 2026

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to w

Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.