Senior Communications Manager

Sr. Communications Manager – External Campaigns, Messaging, Voice

Department:
Marketing & Communications

Reports To:

Corporate Marketing Director

Location:

Sandy, UT | Phoenix, AZ | Nashville, TN (100% in-office)

Travel:
Moderate (10-15%)

Layton Construction is one of the largest commercial construction management firms in the country with 16 offices, eight business units, and a footprint that spans coast to coast. We build hospitals, universities, data centers, resorts, and Hollywood‑worthy studios. Each office operates like a mini company under the Layton brand. All need strategic communications support: media outreach, industry positioning, thought leadership, story development, and campaign planning to build and maintain Layton's reputation in their markets.

Our marketing team is strong. We have talented people doing great work. We need a communications leader to tie it all together. That's why we're adding a Sr. Communications Manager to lead Layton's external communications strategy.

You'll own brand voice, messaging, and written content standards across every external channel. You'll partner with business units on strategic communications planning, helping them identify stories worth telling, publications worth targeting, and leaders worth elevating. You'll oversee PR, media relations, and thought leadership. You'll develop and lead the communications campaigns that introduce Layton to new markets. And you'll ensure that everything Layton puts into the world builds trust, validates our expertise, and helps us win work.

• How Layton's story is told: the voice, the message, and the standard that everything written is held to.
• Media coverage, industry recognition, and earned visibility in key and emerging markets.
• Thought leadership positioning for Layton executives and subject matter experts.
• The communications strategies that introduce Layton to new markets before the first RFP drops.
• The strategic direction and development of a talented communications team ready to execute at a higher level.
• How well the full marketing team operates as a unified communications force rather than siloed functions.

• Own Layton's external communications strategy across all markets and business units. Set the messaging direction, ensure consistency, and hold everything that goes out to a single standard of quality and voice.
• Provide communications counsel to senior leaders and regional teams. Help them figure out what to say, when to say it, and where it needs to land.
• Stay ahead of industry trends, media landscape shifts, and reputational risks. Bring opportunities and concerns to leadership before they become problems.
• Coordinate with the content and production team to ensure messaging direction is reflected in content calendars and agency amplification strategy before they are finalized.
• Advise on sponsorship activations and how to leverage partnerships for business development and brand visibility.

• Lead Layton's PR efforts. Build and maintain relationships with trade press, business journals, and industry media. Generate coverage that positions Layton as the obvious choice in the markets we're competing in.
• Set a high bar for earned media. Press releases and office announcements are table stakes. The goal is meaningful, outbound storytelling that lands Layton in the publications our clients and prospects actually read: construction trade press, regional business journals, and broader business media when the story warrants it.
• Pitch stories, secure placements, and coordinate interview and byline opportunities for executives and subject matter experts. Manage incoming media requests and serve as the organizational point of contact for journalists.
• Partner with leadership and the parent company to develop Layton's crisis communications framework, protocols, and response playbook.
• Provide strategic direction to the communications team on PR priorities and story development. You set the strategy. They execute.

• Partner with business development and regional marketing teams to support speaking…