Brand Manager

Location: Sandy, Utah

Cariloha is an omni‑channel brand focused on soft and sustainable bedding, bath, and apparel made from better‑for‑the‑planet bamboo viscose. Driven by a comfort and eco‑conscious lifestyle, Cariloha joins the style of the Caribbean with the spirit of Aloha to provide the best in sustainable luxury. By turning self‑replenishing bamboo fields into ultra‑soft fabrics, Cariloha offers an exclusive collection of bedding, apparel, and bath goods, made from this soft, cool, clean and green resource.

Inspired by the essence and energy of the islands, Cariloha blends style and self‑expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable fabrics that let them sleep, live and feel every day like they do on vacation. Thanks to an ever‑growing, rich supply of bamboo, Cariloha has a growing fleet of 70+ stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green ‘footprint’ of this renewable resource.

Cariloha is proud to be a Certified B Corporation, which is a third‑party verification showing our commitment to the highest standards of verified performance, accountability, and transparency on factors from sustainable impact on the planet to employee benefits and charitable giving. We are looking for team members who espouse these same values.

The Brand Manager is responsible for developing and executing brand strategies that drive awareness, customer engagement, market share, and revenue growth for Cariloha. This role serves as the steward of each brand, ensuring a consistent and compelling consumer experience across all touchpoints while partnering closely with Performance Marketing, Creative, Product Development, Retail, Wholesale, and eCommerce teams.

The ideal candidate is both strategic and execution‑oriented, with experience building consumer brands, launching products, managing integrated campaigns, and translating consumer insights into business growth opportunities.

• Develop and execute annual brand plans aligned with company growth objectives.
• Help define brand positioning, messaging, and consumer value propositions.
• Identify opportunities to strengthen brand equity and increase consumer consideration.
• Conduct competitive analysis, category reviews, and consumer trend research.
• Monitor market dynamics and recommend strategic initiatives to drive growth.
• Drive revenue and net income growth profitability.

• Lead development and execution of seasonal campaigns, product launches, and promotional initiatives.
• Create integrated marketing plans across:
  • Paid Media
  • Organic Social
  • Influencer Marketing
  • PR
  • Email
  • Retail
  • Wholesale
  • eCommerce
• Manage campaign calendars and ensure alignment across departments.
• Partner with Performance Marketing to maximize awareness, engagement, and conversion.

• Partner with Product Development and Merchandising teams on product roadmap planning.
• Lead go‑to‑market strategies for new product launches and category expansions.
• Develop launch briefs, messaging frameworks, and marketing plans.
• Monitor product performance and recommend opportunities for optimization.

• Analyze consumer behavior, brand health metrics, and campaign performance.
• Monitor:
  • Sales trends
  • Customer feedback
  • Reviews
  • Market research
  • Competitive activity
• Translate data into actionable recommendations.
• Support forecasting and annual planning processes.

• Develop clear creative briefs and strategic direction for internal and external creative teams.
• Ensure all creative assets maintain brand consistency and premium positioning.
• Review marketing materials across all channels for alignment with brand guidelines.
• Partner with content, social, and creative teams to develop compelling storytelling.

• Support retail and wholesale channel marketing initiatives.
• Collaborate on:
  • In‑store merchandising
  • Point‑of‑sale materials
  • Event activations
  • Partner marketing programs
• Ensure…