Marketing Manager

Marketing Planning and Strategy

• Responsible for creating and executing an annual marketing plan working with marketing team to meet overall company strategic goals, including: meeting budget, revenue, and profit projections
• Articulates company messages, creates and communicates identity and trademark standards and ensures cross-company conformance and consistency
• Maintains New Member Packets to ensure cover letter is updated each year, quality reviewed, content is current, and determine what needs to be added/deleted
• Responsible for the timely execution of all marketing activities as directed and self-committed
• Maintains marketing project files and files of competitor ads and promotions

• Develops and oversees development of marketing campaigns and creates promotional collateral materials such as brochures, postcards, flyers, catalogs, and letters to support the campaigns; working with the Director of Project Management who assists with the implementation of programs, the layout of promotional e-mails, and disseminates to target audiences
• Develops and oversees development of advertising campaigns and ensures their placement, including annual trade programs, legal publication programs, as applicable
• Supports all areas of the company website content, design, and maintenance procedures
• Assists COO/Executive Vice President to determine Public Relations campaigns, to ensure objectives, accuracy of messages, and results to support the marketing endeavors
• Supports Director of Project Management with coordination of HQ mailings with selected external mailing vendor
• Provide assistance in the area of social media-suggestions/ideas, where we can expand our reach, new opportunities we have not explored

• Manages Graphic Design for The Value Examiner
• Supports and reviews the Quick Read-an online weekly publication
• Supports quality review of publication CPE exams

• Supports responsibility for quality of company communications, including promotional codes and calendar
• Supports the education department in quality review of course registration events, including promotional discount updates for conference events
• Supports communication between departments
• Initiates changes to processes and procedures as needed
• Responsible for functional procedures in department and documenting as currently required and ensures there are no gaps where procedures/processes overlap other departments

• Serves as liaison to the Standards Board and Ethics Oversight Board and member committees as directed

Supports teams in the following areas as needed and requested to the best of your abilities:

• Participates in brainstorming meetings, as necessary, to generate marketing ideas
• Attend scheduled Member/Client Services meetings to provide marketing support on MCS campaigns in process
• Provides support to organization and its affiliates and partners as directed by the CEO, including annual agreement development and promotional deadline management
• Periodically spearheads task teams at HQ as requested by the CEO for product development