Digital Media Specialist – Montana, Wyoming & Utah

The Digital Media Specialist implements marketing strategies and executes content across the Wyoming, Montana and Utah digital channels. These include social media accounts (Twitter, Linked In, Facebook, Instagram), email and nature.org web pages. They also care about belonging and they contribute to a work community that values diversity, deep respect for others, learning, building trust and working collaboratively, adaptability, curiosity, creativity, and celebrating the good work of our colleagues, partners and friends.

The Digital Media Specialist advances conservation goals by reaching targeted audiences with key messages about our work in Wyoming, Montana and Utah. They create, implement, manage and measure content and campaigns on multiple social media platforms (currently Instagram, Facebook, Linked In and Twitter). They are responsible for building and updating website content as well as working with marketing staff to craft site promotions, email newsletters, digital invitations, and online outreach campaigns.

They work closely with their team and key stakeholders to set goals for each chapter’s digital engagement and develop content that
1) aligns with our organizational priorities and values,
2) matches our brand voice and tone, and
3) helps establish our position as an expert on key conservation issues (e.g. natural climate solutions, sustainable agriculture, and land and water conservation). They help advance our social media strategy by bringing new knowledge and thinking to our existing platforms and helping us establish baselines and goals for new platforms (e.g. You Tube). They also support integrated digital advocacy campaigns and work with marketing leaders to develop and execute a visibility strategy for chapter leadership by posting new content on behalf of leaders and developing recommendations for best practices on key platforms (e.g. Linked In).

They manage the online communities on these platforms, engaging with commenters and other handles as necessary, to build our audience size and influence conversations relevant to our work. They use software systems to track, analyze and report web metrics and social media trends, and they make strategic recommendations based on those metrics and trends. Periodic travel is required to complete work and for meetings and team retreats.

• Coordinate and execute an editorial calendar for multiple social media accounts on Instagram, Facebook, Linked In and Twitter.
• Collaborate with staff across job functions and geographies to ensure our social media presence is aligned with our organizational priorities and values.
• Oversee a process of regular web site review and development to enhance chapter’s digital presence.
• Track and report on metrics and trends relevant to our social media accounts and web pages.
• Make recommendations for how to iterate our social media approach to best reach our target audiences and advance our conservation goals.
• Produce compelling digital content for web and email that drives engagement.
• Operate within a budget to complete assigned projects or work.
• Work with vendors/other parties to execute projects/deliverables.

If you’re looking for a career where you can find meaning and purpose, come join our Marketing and Communications division as Digital Media Specialist for Wyoming, Montana, and Utah! Not only will you help fulfill conservation objectives in the western U.S., but you’ll contribute to conservation goals through many networks.

The ideal candidate will have all or some of these qualifications. If you don’t have all of them, apply anyway and tell us about your skills and experience:

• Experience creating and posting social media content on behalf of an organization.
• Experience managing multiple social media accounts.
• Experience in marketing to diverse audiences.
• Experience producing web pages and e-mail newsletters.
• Solid knowledge of best practices for social media metrics reporting.
• Experience with social media scheduling software (e.g. Khoros)
• Experience with design software (e.g. Canva) as well as photo and video editing…