Search Marketing Manager

Position Summary

This role will support scalable new customer acquisition across Paid Search, SEO, and Publisher Affiliate channels. The position is execution-focused, operating in close partnership with external agencies and internal cross-functional teams to drive efficient growth while maintaining performance targets.

• Collaborate on Paid Search strategy across Google Ads (Search, PMax, You Tube) in partnership with external agency
• Manage day-to-day agency execution, ensuring alignment on budget pacing, creative priorities, testing roadmap, and efficiency targets
• Build and own the Paid Search roadmap, including keyword expansion, query mining, negative strategy, bid optimization, and segmentation
• Identify and capitalize on emerging search trends (AI-driven search behavior, evolving SERP formats, PMax advancements, You Tube scale opportunities)
• Partner with Creative and Ecommerce teams to develop and test high-performing landing pages and search-specific messaging
• Drive a structured testing agenda across ad copy, audience targeting, offer strategy, and landing page variations
• Monitor nCAC, MER, and blended efficiency metrics to ensure scalable, profitable growth
• Proactively identify scale opportunities while protecting acquisition and contribution margin targets

• Own the SEO execution roadmap in partnership with the SEO agency, aligning content and technical initiatives to new customer acquisition goals
• Define and evolve content clusters and pillar strategies to capture high-intent search demand and build topical authority
• Prioritize mid- and bottom-funnel content opportunities that drive revenue, not just traffic
• Identify technical SEO gaps and partner with Engineering and Ecommerce to improve crawlability, indexation, site performance, and on-site conversion
• Execute on-site optimizations (PDP, PLP, blog, internal linking, structured data) to improve organic visibility and CVR
• Track and report on SEO’s impact on new customer acquisition, revenue contribution, and blended CAC

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–7 years of experience in performance marketing, SEO, paid search, or growth roles, ideally within DTC, ecommerce, or consumer brands.
• Proven experience managing or partnering with external agencies across SEO, SEM, and/or affiliate channels.
• Demonstrated track record of driving new customer acquisition and revenue growth, not just traffic or engagement.

• Strong working knowledge of Paid Search (Google Ads, PMax, You Tube) and SEO best practices (technical, on-page, and content strategy).
• Experience with keyword strategy, query mining, content clustering, and funnel-based content prioritization.
• Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC.
• Familiarity with SEO and analytics tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog).
• Strong analytical skills with the ability to translate data into actionable insights and testing plans.
• Experience partnering cross-functionally with Creative, Ecommerce, and Engineering teams to improve landing pages and site performance.
• Ability to manage multiple work streams simultaneously while maintaining attention to detail and execution quality.

• Performance-oriented mindset with a strong bias toward measurable outcomes and efficiency.
• Highly proactive and curious, with a drive to stay ahead of evolving search trends (AI-driven search, SERP changes, new ad formats).
• Comfortable operating in a fast-paced, growth-stage environment with shifting priorities.
• Strong communicator who can effectively manage agency partners and align cross-functional stakeholders.
• Low ego, collaborative, and motivated by continuous testing and improvement.

• Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
• Competitive cash compensation plus employee stock options
• Health/Vision/Dental
• 401k Match
• Unlimited PTO
• Finish Line Fridays – finish at 3:00 every Friday
• Generous set of observed…