Communications Strategist

Job Summary

The Communication Strategist, under the direction of the Organizational Communications Manager, develops internal communication strategy based on stakeholders’ business objectives and target audiences’ needs. This role is responsible for maintaining editorial calendars, overseeing end-to-end project and campaign execution, creating and publishing content, and delivering performance insights and recommendations.

• Develop strategic communication plans for internal initiatives to promote organizational understanding and successful business outcomes
• Creates and maintains editorial calendars and channel strategies
• Researches and reports industry trends, and expertly recommends communication strategies
• Maintains content strategy forecast in collaboration with all the teams within the marketing and communications team, Knowledge Management, and business stakeholders
• Partner to develop and implement the strategy for the Organizational Communications Playbook (channel and style guide)
• Owns communication channel strategy, including creation of personas and user stories
• Partner to define requirements for communications templates and standards for stakeholder use to automate work
• Helps to establish critical path, milestones, delivery dates for communication projects and reviews stakeholder deliverables to ensure they meet acceptance criteria and align with business focus
• Leads campaign discoveries, kickoff meetings, prepares communication plans and creative briefs
• Owns and leads communications focus groups and adjusts strategies accordingly
• Facilitates campaign debrief meetings to gather lessons learned, provide campaign performance data, and establish best practices for future campaigns
• Manages content and engagement analytics throughout campaigns and systems to assess communication performance and adjust strategy and systems as necessary
• Develops and applies a metric system and benchmarking for output of the Organizational Communications, including formalizing standard operating procedures
• Collaborates with all the Marketing and Communications team to ensure they understand communication strategies and stakeholder expectations
• Complies with all regulations as required by law, including but not limited to Bank Secrecy Act, OFAC, FACT Act, GLBA, Regulation CC (funds availability) and Regulation
• Performs other duties as assigned

• Experience
  :
  Minimum of eight years of strategic communications management, including data analysis
• Education
  :
  Bachelor’s degree in communications, marketing, English, business or a related field. Five additional years of progressive communications or marketing experience with an emphasis on data analysis or process improvement may substitute for a bachelor’s degree. Master’s degree preferred.
• Licenses, Certificates, Registrations
  :
  Project Management Professional (PMP), Certified Scrum Master (CSM), Certified Project Management Practitioner (CPMP), or other project certification preferred.
• Computer/Office Equipment Skills
  :
  Advanced skills with Microsoft Office Suite (Outlook, Word, PowerPoint, Excel). Proficiency with Workfront or project management software preferred.
• Managerial Responsibility
  :
  Has no direct supervisory responsibilities but leads work assignments.
• Language Skills
  :
  Expertise to clearly express ideas, methodology, results and recommendations verbally, in writing, and through insightful reports and graphic illustrations. Ability to document outcomes and present information appropriately for key stakeholders at all levels of the organization.
• Knowledge of financial operations and business practices preferred.

• High-level strategic thinker who is also focused on identifying executable details.
• Idea generator and successful at root problem analysis.
• Excellent communication skills, both written and verbally.
• Ability to create successful stakeholder engagement experiences (including change management and buy-in) across multiple lines and levels of the business.
• Excellent inter‑personal skills, including the ability to lead and collaborate with ad‑hoc teams.
• Ability to work both autonomously and collaboratively in a fast‑paced…