Social Media Coordinator

# Social Media Coordinator## Real Salt Lake•### @realsaltlakeofficial

Posted on 7/28/2026
• Full-time##

Job Description Utah Royals FC, Real Salt Lake, Real Monarchs, and the RSL Academy are united by a shared mission of winning together through development. We are committed to building world-class teams by investing in people—developing players, staff, and leaders through collaboration, growth, and a high-performance culture. If you’re passionate about sport and motivated to grow your career in a purpose-driven organization, we invite you to join us.
** SUMMARY
* * Real Salt Lake is seeking a creative, passionate, and soccer-savvy Social Media Coordinator to help tell the Club's story and deepen fan engagement across all digital platforms. This role is responsible for planning, creating, publishing, and optimizing engaging social content that showcases the Club, its players, supporters, partners, and community.

Working closely with Marketing, Communications, Creative, Corporate Partnerships, and Soccer Operations, the Social Media Coordinator will help execute the Club's social media strategy while producing compelling real-time content from matches, training sessions, community events, and other Club initiatives. This position plays a key role in growing the Club's digital audience, strengthening brand affinity, and delivering measurable value to fans and commercial partners.

This position is primarily based at the Larry H. Miller Tower and requires regular attendance at matches, training sessions, community events, and other Club functions.
** RESPONSIBLITIES INCLUDE:
*** Execute the Club's social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness.
* Plan, manage, and maintain the Club's social content calendar while balancing scheduled campaigns with real-time opportunities.
* Capture, edit, and publish photo, video, and written content from matches, training sessions, community events, and Club initiatives, with an emphasis on platform-native short-form video.
* Provide comprehensive live matchday coverage, telling compelling stories before, during, and after each match.
* Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content.
* Collaborate with Marketing, Communications, Creative, Soccer Operations, and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets.
* Build and engage the Club's online community by monitoring social channels, interacting with supporters, and maintaining the Club's voice and brand standards.
* Analyze social media performance and audience insights to optimize content strategy, measure campaign success, and recommend continuous improvements.
* Train, mentor, and oversee social media interns while ensuring high-quality execution of day-to-day responsibilities.
* Support additional digital marketing, content creation, and Club initiatives as assigned.
*
* MINIMUM QUALIFICATIONS:

*** Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or related field, or equivalent experience.
* 1–3 years of professional social media experience (internships and freelance experience considered).
* Demonstrated ability to create engaging, platform-native content across multiple social media channels.
* Strong understanding of social media algorithms, trends, audience engagement, and platform best practices.
* Experience producing mobile-first short-form video content.
* Proficiency with Adobe Creative Cloud, including Premiere Pro and Photoshop.
* Experience using Cap Cut or similar mobile editing applications.
* Strong writing and copyediting skills with excellent attention to detail.
* Experience interpreting social media analytics and using performance data to improve content strategy.
* Highly organized with the ability to prioritize multiple deadlines in a fast-paced, live-event environment.
* Ability to work evenings, weekends, holidays, and travel as required throughout the MLS season.
* Valid driver's license with reliable transportation.
*
* PREFERRED QUALIFICATIONS:

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