Lifecycle Marketing Operations Specialist

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools
• Create emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows
• Translate approved strategies and business requirements into executable program builds
• Perform end-to-end quality assurance before launch
• Monitor active lifecycle programs and resolve or escalat...
• Maintain lifecycle data quality through list management, segmentation, database monitoring, suppression, consent, and compliance processes
• Monitor email and SMS deliverability and program-health indicators
• Coordinate project dependencies and communicate progress, risks, blockers, and timeline changes
• Maintain process documentation and identify opportunities to improve accuracy, turnaround time, scalability, and team capacity

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform
• Strong attention to detail and thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality
• Ability to monitor active programs, troubleshoot common operational issues, and elevate complex system or integration concerns
• Strong written and verbal communication skills
• Strong organizational and prioritization skills; ability to manage multiple requests and meet deadlines
• Analytical and problem-solving skills
• Proficiency with spreadsheets and common business productivity tools
• Ability to collaborate with lifecycle marketers, Marketing Operations, Analytics, Events Technology, Customer Experience, and other cross-functional partners
• Employment contingent on passing background and credit checks

Demonstrates expertise in building and managing lifecycle marketing programs using Marketo and related tools, with a strong focus on data quality, campaign execution, and cross-functional collaboration.

• Marketo
• Lifecycle Marketing
• Email Marketing
• Campaign Operations
• Data Quality Management

• Campaign Building
• Quality Assurance
• Audience Segmentation
• List Management
• Automation
• Nurture Programs
• Workflow Management
• Data Monitoring
• Troubleshooting
• Analytical Skills

• Attention to Detail
• Organizational Skills
• Communication Skills
• Problem-Solving Skills
• Collaboration

• Lifecycle Programs
• Email Deliverability
• Compliance Processes
• Project Coordination
• Operational Issues

• Marketing Automation Platform
• Spreadsheets
• Business Productivity Tools