VP Brand Mountain America Credit Union

The Vice President Brand is responsible for leading the strategic development, execution, and evolution of the organization’s brand identity and voice. This role oversees creative, communication, and content teams, ensuring alignment across all internal and external communications. This role is critical in shaping member perception, driving brand equity, and supporting enterprise-wide initiatives through compelling storytelling and consistent brand experiences.

Sandy, UT 84070

Full Time

To be effective, an individual must be able to perform each job duty successfully.

• Leads the development and execution of a comprehensive brand strategy aligned with organizational goals and member needs.
• Defines and maintains the brand’s visual identity, voice, tone, and messaging across all channels and platforms.
• Partners with the CMO and senior leadership to integrate brand strategy into enterprise-wide initiatives.
• Directs high-impact campaigns and initiatives that elevate brand awareness, engagement, and loyalty.
• Ensures brand consistency across member touchpoints, including digital, print, video, media, and in-person experiences.
• Guides the development of creative assets, video content, and messaging frameworks that support marketing and communications goals.
• Leads cross-functional collaboration with product and lending teams, Member Services, HR, and other departments to ensure brand alignment.
• Oversees the creation of internal brand education programs to empower employees as brand ambassadors.
• Monitors brand performance metrics and member sentiment to inform strategic decisions.
• Identifies and executes brand partnership opportunities that expand reach and reinforce brand values.
• Manages vendor relationships related to creative services, video production, and brand licensing.
• Ensures compliance with brand standards, legal requirements, and industry regulations.
• Develops and manages departmental budgets, resource allocation, and vendor contracts.
• Coaches and develops multifunctional leadership across the brand organization.
• Represents the brand in executive forums, public speaking engagements, and strategic planning sessions.
• Drives innovation in brand storytelling, content strategy, and creative execution.
• Performs other related duties as assigned.

The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

• 7 years of marketing leadership experience
• 10 years of marketing, communication, brand, creative or related experience
• Bachelor's degree in marketing, communications, design, or related field
• Master's degree preferred

• N/A

• Unique expert knowledge and experience in brand strategy, creative direction, marketing communications, and content development with ability to transfer knowledge to practical solutions in support of strategic initiatives
• Perceived by external peers as a thought leader in branding, visual storytelling, omnichannel marketing and translates expertise to develop creative strategies to organizational challenges
• Public speaking skills
• Leadership and talent management skills
• Strategic thinking
• Budget and/or revenue acumen

• Leads the orchestration of talent development and movement across the brand function.
• Adapts or creates systems to deliver objectives
• Adapts leadership style to the situation
• Uses networks across formal and informal organizations to get things done
• Develops multifunctional leadership across BU
• Coaches other coaches for skill mastery
• Is responsible for orchestration of talent development & movement across the business unit or function
• Leads work effectively and regularly across functions
• Accountable for team effectiveness across business unit or function

• Responsible for leading a significant sub-function or business process in a function
• May contribute to revenue target attainment
• Directs highly visible initiatives and/or projects with the high level of risk and complexity
• Focuses on the achievement of departmental goals and has a significant contribution to achieving functional goals
• Operates with autonomy on assigned operational matters; is accountable to BU SVP and Sr. Leadership
• Is accountable for delivery of budget
• Participates in development of BU strategic plans
• Recommends solutions to strategic issues of importance to the company
• Envisions and plans projects that are strategic in nature, affecting the entire company or several functional areas
• Accountable for executing and empowering the strategy set by the senior leadership and integrating procedures within function and across the organization
• Strategic planning horizon generally 2-3+ years

• Uses vast intuition and experience to complement data
• Evaluates key business and…