VP, Sales Operations

Overview

WCF Insurance is an A-rated, innovative property and casualty carrier with more than a century of experience serving businesses across the Western United States. Since 1917, we have built our reputation on doing the right thing, being great at what we do, and helping others succeed. This position leads the sales operations function and partners with cross-functional teams to optimize processes, leverage technology, and deliver business insights.

The VP of Sales Operations is a full-time, exempt role based out of WCF's Sandy, Utah headquarters, reporting to the SVP, Sales & Distribution.

• Define and execute the enterprise sales operations strategy aligned with Sales & Distribution objectives.
• Translate go-to-market strategy into clear operating processes, priorities, and measurable outcomes across the sales organization.
• Establish standardized sales processes, governance frameworks, and operating rhythms to drive consistency and execution discipline.
• Optimize sales lifecycle efficiency by improving processes and removing friction.
• Develop and manage performance metrics, KPIs, and dashboards to monitor new business, retention, pipeline health, and productivity.
• Oversee CRM and sales technology ecosystem to ensure alignment with business needs, scalability, and data integrity.
• Partner cross-functionally to align sales execution with enterprise capabilities and improve customer and agent experience.
• Collaborate with IT to design, prioritize, and deliver transformational projects, leveraging AI to drive innovation and value.
• Coordinate with Underwriting, Marketing, Claims, and Product teams to ensure alignment between sales strategies and enterprise capabilities.
• Build, lead, and develop a high-performing sales operations team with clear roles, accountability, and performance expectations.
• Drive sales productivity, execution discipline, and operational visibility across the organization.
• Assemble and deliver strategies and insights on performance, engagement, and production.
• Ensure consistent, scalable sales processes and performance management across all regions and channels.
• Maintain accurate forecasting, pipeline visibility, and performance reporting.
• Evaluate alternative distribution models and/or integrate merger and acquisition opportunities.
• Deliver executive insights to support strategic decision-making.
• Ensure regulatory compliance and adherence to internal policies.
• Foster a culture of accountability, continuous improvement, and operational excellence.
• Partner with senior leadership to align sales operations with enterprise growth objectives.

• Bachelor’s degree in business, marketing, finance, or a related field; advanced degree preferred.
• At least ten years of progressive leadership experience in sales operations, distribution, or insurance operations.
• Deep understanding of commercial P&C insurance products and distribution channels.
• Demonstrated ability to drive operational performance, productivity, and process improvement at scale.
• Experience with CRM platforms, sales analytics, and performance reporting tools.
• Proven ability to influence executive stakeholders and operate effectively in a matrixed environment.
• Strong analytical, strategic thinking, and decision-making skills.
• Excellent communication and leadership capabilities.

• Medical, dental, and vision insurance.
• Company-paid life insurance.
• 401K with a generous 6% employer match.
• Employee Assistance Program (EAP).
• Paid time off for volunteering in the local community.
• Four weeks of vacation in the first year.
• Salary range: $ – $, dependent on experience, education, and location.

This position is based in an office environment with standard temperature and lighting control. No known hazardous conditions exist, though high-stress periods may occur when deadlines must be met. Regular attendance is required.

WCF Insurance is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees regardless of race, color, religion, sex, age, national origin, veteran status, disability that can be reasonably accommodated, or any other basis prohibited by federal, state, or local law.

WCF Insurance is an innovative property and casualty insurer serving the Western United States, with a mission to support the communities we serve and the partners we work with.