Marketing Cloud Engagement Specialist

We're looking for a skilled Marketing Cloud Engagement Plus Specialist to join our marketing team. In this role, you'll own the build, execution, and optimization of our email and cross-channel marketing programs - from complex journey architecture to hands-on automation setup. If you love the intersection of technical precision and data-driven strategy, this is your seat.

• Design, build, and manage multi-step journeys in Journey Builder, including entry sources, decision splits, and goal tracking
• Develop and maintain automation workflows using Automation Studio (SQL, imports, file transfers)
• Write and maintain AMPscript and dynamic content rules to deliver personalized messaging at scale
• Configure and manage MCE Plus features including advanced sending, IP warm-up strategies, and deliverability monitoring
• Handle platform administration tasks - data extensions, user management, sender authentication (SPF, DKIM, DMARC), and account health
• Build and maintain reports and dashboards to track campaign KPIs: open rates, CTR, conversions, unsubscribes, and revenue attribution
• Conduct A/B tests and translate results into actionable optimizations
• Partner with data and analytics teams to ensure clean, reliable subscriber data flows into MCE

• 3-5 years of hands-on experience with Salesforce Marketing Cloud Engagement+
• Proficiency in Journey Builder, Automation Studio, Email Studio, and Content Builder
• Strong AMPscript skills; familiarity with SSJS is a plus
• Experience with SQL for data extension queries and audience segmentation
• Solid understanding of email deliverability best practices
• Comfortable with MCE Plus admin setup - including business unit management, profile/publication lists, and send classifications
• Analytical mindset with experience pulling and interpreting campaign performance data
• Salesforce Marketing Cloud Email Specialist or Consultant certification is a plus