Market Research Manager

Responsibilities

• Independently lead all phases of quantitative and qualitative research, from design, recruitment, fieldwork, moderation, to reporting outcomes to key stakeholders
• Own the CSAT and brand health tracking programs, monitoring key metrics such as brand/feature awareness, satisfaction, and perceptions for stakeholders
• Lead custom primary research such as card‑collecting attitudes & usage studies, concept testing, competitive analyses, churn analyses, and related projects
• Monitor industry trends, product launches, positioning, partnerships, pricing, and customer engagement within the card‑collecting hobby
• Partner with cross‑functional teams to identify research needs and deliver insights that influence decision‑making

• 5+ years of experience in market research at an agency or client side
• Strong experience in both quantitative and qualitative methods, with heavier expertise in surveys (survey design, sampling, weighting, and data processing) and ability to moderate interviews
• Experience with Max Diffs, conjoint analysis, and segmentations is a plus
• Experience with survey platforms (Qualtrics, Survey Monkey, Alchemer, etc.) and familiarity with statistical software such as SPSS, DisplayR, Q, etc.
• Ensures good data hygiene when launching surveys or compiling data, including logic proofing, link testing, and QA
• Ability to interpret complex data and provide actionable insights, telling a strong story rather than just presenting numbers