Car Sales Consultant

The New Car Salesperson is directly responsible for selling new vehicles at dealership gross profit, volume, and customer satisfaction standards.

• Approaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lot
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per month
• Writes complete sales orders and processes paperwork in accordance with dealership policies
• Maintains a follow-up system that encourages repeat business and contributes to customer satisfaction
• Maintains a prospect development system
• Conducts business in an ethical and professional manner
• Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects
• Follows dealership procedure to obtain proper identification from customer prior to test drive
• Follows dealership sales process as directed by sales management. Demonstrate new vehicles and offer test drives to all prospects.
• Exhibits high level of commitment to customer satisfaction
• Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals
• Keeps abreast of new products, features, and accessories and their benefits to customers
• Knows and understands equity and values and is able to explain depreciation to the customer
• Ensures the Sales Manager has an opportunity to meet each customer
• Turns 100 percent of closed deals to Finance and Insurance Manager, along with properly completed paperwork (insurance information, trade title, etc.)
• Prepares sold vehicles for customer delivery prior to customer arrival
• Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork
• Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department
• Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met
• Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively
• Attends company meetings as required
• Maintains a professional business appearance as determined by dealership management in accordance with company policies
• Knows and understands the federal, state and local requirements which govern the company's business
• Coordinates with the Sales Manager to set sales quotas. Meets the profit margin goals for vehicle sales
• Greets customers promptly and is polite and friendly
• Consistently follows the outlined sales process
• Utilizes floor time effectively in meeting the customers' needs and soliciting sales
• Performs pre-delivery inspection and road test before delivery to customer
• Delivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty
• Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership
• Conducts telephone transactions courteously and promptly
• Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales
• Has ability to communicate effectively with customers and according to their preferred method of communication, whether by phone, email, or in person and able to train other subordinates to do the same
• Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers
• Directs…