Product Manager – Fire Products

Location :
Santa Barbara, CA

Salary : $140,000 — $175,000

Bonus : 5–10%, plus equity/options

Under the general supervision of the Vice President of Product & Marketing, the Product Manager, Fire Products will own product strategy, roadmap planning, lifecycle management, and cross-functional execution for the Company’s products serving the fire market. This role translates firefighter, department, channel, and market needs into differentiated product requirements and business priorities, partnering closely with Engineering, Design, Sales, Marketing, Operations, Quality, Customer Service, and Finance from concept through launch and sustaining activities.

• Own the product strategy and roadmap for the Company’s fire products, balancing customer needs, market opportunities, competitive dynamics, technical capabilities, cost, and business objectives.
• Conduct market assessments and identify opportunities for new products, product innovation, and enhancements across hardware, software, accessories, and the overall user experience.
• Build a deep understanding of firefighters, fire departments, distributors, and other fire-market stakeholders through voice-of-customer research, field observation, surveys, prototype evaluations, field testing, and ongoing customer engagement.
• Define target users, use cases, value propositions, features, performance requirements, user experience, and packaging in partnership with cross-functional teams.
• Drive product planning documentation, including business cases, ROI analyses, MRDs, PRDs, competitive analyses, and launch recommendations.
• Partner with Engineering and Design to translate market and user needs into clear product requirements, make informed feature/cost/schedule tradeoffs, and maintain alignment throughout development.
• Lead cross-functional product execution for new product development and sustaining initiatives, helping teams deliver to agreed scope, schedule, quality, and cost targets.
• Prioritize product requirements and development work across multiple projects and lifecycle stages based on customer impact, strategic value, technical risk, and business priorities.
• Monitor competitive fire-market offerings, technology trends, customer feedback, field performance, and market changes; use insights to inform roadmap and product decisions.
• Act as the voice of the customer and market in product decisions and work with Engineering, Quality, Operations, and Customer Service to understand and prioritize field issues and sustaining improvements.
• Collaborate with Sales and Marketing to develop go-to-market strategies, product messaging, training, sales tools, launch plans, and demand-generation activities for fire products.
• Support launches and post-launch performance by defining success metrics, tracking business and product performance, gathering market feedback, and recommending corrective actions or follow-on investments.
• Engage directly with customers, channel partners, and the sales team to support product discussions, demonstrations, field evaluations, and market-development activities.
• Maintain effective communication with executive leadership and cross-functional stakeholders regarding roadmap priorities, product decisions, risks, tradeoffs, schedules, and performance.
• Approximately 20-25% travel may be required for customer visits, field research, industry events, product testing, and internal collaboration.

• Product management experience with physical products, preferably technically complex hardware/software products or professional-use electronics.
• Success managing products through the full lifecycle, from market discovery and definition through development, launch, sustaining, and end-of-life.
• Strong…