Director - Enrollment and Retention Services

Basic Functions

Under the direction of an assigned administrator, plan, organize, direct, and control Enrollment and Retention Services operations and activities. Conduct a variety of outreach, recruitment, and new student orientation functions to facilitate, enhance, and assure smooth student enrollment at the College; consult and collaborate with various departments such as Financial Aid and Office of Communications, and constituent groups to facilitate the development, implementation, and operation of student programs and activities designed to increase student retention;

coordinate print and online communications, department personnel, and information to meet College enrollment and retention needs.

ESSENTIAL DUTIES:

Conduct a variety of outreach, recruitment, and new student orientation functions such as program advisement, pre-enrollment, orientation, registration activities and support services to facilitate, enhance, and assure smooth student enrollment at Santa Barbara City College.

Oversee and participate in providing information, consultation, and assistance to prospective and current students, parents, and the public regarding the College.

Consult and collaborate with various departments and constituent groups to facilitate the development, implementation, and operation of student programs and activities designed to increase student retention.

Assist in the development and implementation of the College marketing plan as it relates to student outreach and retention, including digital outreach and management.

Coordinate marketing activities to enhance student enrollment; oversee and participate in the preparation and distribution of a variety of other promotional and informational materials;

Plan, facilitate, and implement large-scale events including orientations, college fairs and open house events for prospective and new students, parents, and community members to provide information about the college, application process, support services, and programs.

Coordinate and ensure accuracy of print and online communications and publications, including relevant college webpages, related to college outreach and enrollment, and to meet the college's enrollment and retention needs.

Train and evaluate the performance of assigned staff; interview and select employees and recommend transfers, reassignment, termination, and disciplinary actions; assign employee duties and review work for accuracy, completeness, and compliance with established standards and procedures; coordinate, train, and oversee student and hourly workers.

Provide leadership and oversight for student peer staff, ensuring effective support of admissions, records, and enrollment services operations through training, supervision, and continuous development.

Respond to inquiries and correspondence regarding College admissions, enrollment, programs, services, and requirements; meet with prospective students and families to provide guidance on enrollment, registration, and transition.

Provide leadership and training to ensure timely and accurate response to all general information and telephone calls to the College related to Enrollment Services.

Provide leadership and training to ensure appropriate and student-centered referrals to other campus programs, resources, and departments.

Coordinate and collaborate closely with other programs and departments related to outreach and retention support, including Non-Credit/School of Extended Learning, Dual Enrollment, Admissions and Records, Academic Counseling, and other educational support programs

Develop, implement, and conduct recruitment and outreach activities at secondary schools; coordinate, arrange, and participate in school visits and events to recruit students and promote the College; prepare and deliver presentations

Develop, implement, and conduct recruitment and outreach activities at community-based organizations; coordinate, arrange, and participate in visits and events to recruit re-entry and non-traditional students and promote the College; prepare and deliver presentations

Serve as a liaison and coordinate communications, information, programs, and services…