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Marketing & Sales Manager

Job in Santa Barbara, Santa Barbara County, California, 93190, USA
Listing for: Parable Hospitality
Full Time position
Listed on 2026-03-01
Job specializations:
  • Hospitality / Hotel / Catering
    Event Manager / Planner
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Riviera Beach House is looking for a Marketing & Sales Manager to join the team! The Marketing & Sales Manager is a highly visible, hands‑on leader and brand ambassador for Riviera Beach House, representing the hotel on property, within the Santa Barbara community, and across key travel, lifestyle, and sales channels.

This role blends sales generation, experiential marketing, concierge‑level guest engagement, and community partnerships to support revenue growth, elevate brand perception, and drive repeat direct bookings. The position supports the General Manager with strategic and tactical marketing and sales initiatives, while actively engaging guests, partners, and prospects to bring the Riviera lifestyle to life.

As the hotel repositions as a luxury‑minded boutique destination inspired by Riviera style and Santa Barbara culture, this role plays a critical part in shaping the guest experience, building loyalty, and creating meaningful connections.

Essential Functions and Responsibilities of the job include but are not limited to:

  • Solicit, book, and service group rooms, weddings, buyouts, meetings, and leisure business
  • Proactively generate new business through:
  • Outside sales calls
  • Networking, trade shows, and community involvement
  • Site inspections and hosted visits
  • Maintain and grow existing accounts while qualifying new accounts
  • Conduct minimum sales activity quotas
  • Audit, train, and role‑play with front desk agents to improve sales conversion
  • Develop relationships with comp set and local businesses to expand opportunities
  • Confirm bookings following rate and availability guidelines
  • Track leads, trace follow‑ups, and provide weekly and monthly sales reports
  • Identify return guests and opportunities to extend stays
  • Support Sunday night stay‑over and shoulder‑night initiatives

Marketing, Brand & Partnerships

  • Manage a monthly content calendar in collaboration with Corporate Marketing
  • Perform quality control throughout the property and across all guest touchpoints to ensure brand alignment
  • Develop partnerships with local businesses and experiences including:
  • Wellness offerings
  • Capture and share on‑brand content for social, web, and promotional use
  • Work with PR teams to:
  • Manage media and influencer stays
  • Host FAM trips and press visits
  • Respond to press and public inquiries
  • Promote Riviera Beach House as a pop‑up venue and event destination
  • Review and audit sales flyers, discount perks, and promotional materials
  • Collaborate with website agency to maintain accurate and current website content

Guest Experience & Operations

  • Act as Manager on Duty (MOD) during weekends and busy periods as needed
  • Create and support special events and activations (including evenings and weekends)
  • Serve as a concierge and experience manager, connecting with guests on property
  • Build guest loyalty and positive reviews through personalized service, special amenities and anticipation of guest needs
  • Ensure hotel appearance, atmosphere, and service align with brand standards
  • Promote a positive, high‑energy, guest‑focused team culture
  • Quantify results and ensure team adherence to sales and service strategy
  • Maintain competitive knowledge of local hotels, rates, and positioning within comp set
  • Collaborate with corporate marketing and ownership to ensure brand alignment

Markets Served

  • Group Business (Tour, SMERF, Corporate, Association, Government)
  • FIT & International Travel
  • Weddings (Beach, City of Santa Barbara, Catering Partnerships)
  • UCSB
  • Surf & Adventure Travel
  • Train Travel & Road Trip Travelers
  • Wellness & Mid‑week/Low Season Travel

Qualifications

Experience & Education

  • Minimum 1 year hotel sales or marketing experience, or similar experience in tourism, lifestyle hospitality, dining, or experiential luxury brands
  • Boutique hotel or hospitality experience preferred
  • Knowledge of food & beverage, events, and experiential programming preferred

Skills & Abilities

  • Strong written and verbal English communication skills
  • Excellent presentation, organization, and interpersonal skills
  • Ability to prioritize, multitask, and make sound decisions
  • Strong relationship‑building and client management skills
  • Proficient in Word, Excel, and Power Point
  • Basic accounting knowledge

Physical & Work…

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