A&L Marketing Specialist

Position Overview

Marketing Specialist (Position Number: , Payroll

Title:

MARKETING SPEC 2 (007551), Job Code: 007551, Department: ALEC (ARTS AND LECTURES OFFICE),

Location:

110 Castilian Dr, Suite 100, UCSB Campus, 100% time, Non-Exempt, Salary range $28.88 to $35.00/hour (budget) up to $49.76/hour. Work schedule M-F 8am-5pm, occasional nights and weekends. Benefits: Full Benefits. Remote: N/A).

Reporting to UCSB Arts & Lectures' Marketing Manager, the Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. Responsibilities include general marketing, graphic design, logistical planning, preparatory work and staffing private and public events. This position supports the marketing team's implementation of innovative multi‑channel marketing strategies for its individual performances, films, lectures and special events.

The Marketing department generates more than $2.5 million dollars in revenue annually for the organization’s $10 million plus budget. Using independent judgment and maintaining a superior level of professionalism and initiative, the specialist provides direct analytical and administrative support to A&L’s Marketing Team, serves as a direct conduit to public messaging and external communications, and handles platforms including print and electronic media, email communications, social media, direct mail and direct communication with patrons, donors, and University VIPs.

• General marketing, graphic design, logistical planning, and event staffing for private and public events.
• Support implementation of multi‑channel marketing strategies for performances, films, lectures, and special events.
• Provide direct analytical and administrative support, including metrics tracking, data analysis, and ROI reporting.
• Act as conduit to public messaging and external communications, managing platforms such as print, electronic media, email, social media, direct mail, and direct communication with patrons, donors, and University VIPs.
• Manage marketing assets, including flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations, and e‑marketing newsletters.
• Maintain and update website and mobile application content.
• Coordinate social media and e‑marketing schedules, analyzing and reporting on digital campaign ROI.
• Compile and edit program book content for more than 100 events annually.
• Coordinate with A&L Marketing and Programming Managers to ensure marketing materials meet contractual requirements.
• Proofread all marketing materials for factual and grammatical accuracy.
• Track and generate program ad sales, oversee invoicing, and organize marketing, media, and publicity archives.
• Research, solicit and secure program advertising, advertising insertions, and promotional copy.
• Research and secure copyright and other legal clearances for publications.
• Manage marketing archives and assets (brochures, programs, graphics, etc.).

• Bachelor's Degree in related area and/or equivalent experience and training.
• 1‑3 years’ experience with video editing, image editing and graphic design, copywriting, copyediting, archiving, email marketing, social media marketing, and CRM databases—Adobe InDesign, Photoshop, Premiere Pro (basic).
• Willingness and ability to work evenings and weekends.
• Basic analytical and research skills with aptitude for growth.
• Excellent professional writing and communication skills.
• Ability to work under multiple deadlines and handle competing priorities adeptly.
• Highly developed organizational and information management skills.

• Satisfactory criminal history background check.
• UCSB is a Tobacco‑Free environment.

As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer. "Misconduct" means any violation of the policies governing employee…