Account Executive, KSBY

KSBY, the E.W. Scripps NBC affiliate serving California's beautiful Central Coast, is seeking a motivated and results-driven Account Executive to join our sales team. We're looking for a sales professional with experience in local direct business-to-business sales, preferably within media, advertising, marketing, or related industries. The ideal candidate will have a proven track record of managing transactional business, developing strong client relationships, and consistently driving new business growth.

In this role, you'll partner with local businesses to create customized, multi-platform advertising solutions that deliver measurable results through television, OTT/CTV, digital advertising, social media, search marketing, and more. If you're a self-starter who enjoys prospecting, building relationships, and helping businesses succeed, we'd love to hear from you.

• Sell multi-platform advertising solutions to local and regional businesses and advertising agencies.
• Utilize the Scripps Sales Process (SSP) to identify customer needs and recommend customized marketing solutions.
• Promote the full suite of digital advertising products in addition to traditional television advertising.
• Prospect, secure appointments, conduct needs analyses, create presentations, and close new business opportunities.
• Develop and maintain relationships with traditional and non-traditional advertisers.
• Analyze ratings data, market trends, and audience insights to maximize revenue opportunities.
• Serve as a trusted advisor to clients while delivering exceptional customer service.
• Prepare and deliver presentations, proposals, and advertising recommendations.
• Manage and maintain a healthy sales pipeline through CRM tools while achieving key performance metrics.
• Collaborate on campaign development, creative concepts, storyboards, and production elements.
• Build strong client partnerships and develop long-term account growth opportunities.
• Handle account maintenance activities including makegoods, credit applications, collections, and revenue tracking.
• Maintain accurate client records and sales activity within CRM systems.
• Communicate account status and revenue forecasts to sales leadership.
• Perform other duties as assigned.

• Bachelor's degree in a related field preferred or equivalent combination of education and experience.
• Minimum of 2+ years of successful sales experience preferred.
• Experience with strategic account management, broadcast advertising, digital marketing solutions, or media sales preferred.
• Valid driver's license, acceptable driving record, and proof of insurance meeting company requirements.

• Highly self-motivated with a strong desire to achieve and exceed goals.
• Creative problem-solving and innovative thinking skills.
• Strong consultative selling, negotiation, and upselling abilities.
• Ability to influence decision-makers and build strong client relationships.
• Excellent written and verbal communication skills.
• Strong presentation skills, both virtual and in-person, for audiences of all sizes.
• Analytical mindset with the ability to translate customer needs and market data into effective marketing strategies.
• Strong organizational and time management skills.
• Ability to collaborate effectively across teams and departments.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with Google Workspace (Docs, Sheets, Slides) and virtual meeting platforms such as Zoom, Microsoft Teams, Web Ex, or similar technologies.

San Luis Obispo offers the perfect blend of coastal living, outdoor recreation, and vibrant community culture. Located between Los Angeles and San Francisco, residents enjoy beautiful beaches, award-winning wineries, hiking trails, and a thriving downtown atmosphere. It's an ideal place for professionals seeking both career growth and an exceptional quality of life.

Annual Salary: $75,000.00 - $80,000.00

• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision…