Sr. Ad Operations Manager
Listed on 2026-02-11
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IT/Tech
Data Analyst, Digital Marketing
Our Mission
At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary
We are looking for a strategic and highly analytical, results-driven Senior Ad Operations Manager to architect and scale our global Ad Ops ecosystem. As the primary technical lead, you will optimize core business processes, provide critical data-driven insights, and ensure operational consistency to support hyper-growth within the Digital Marketing team. You will serve as the foundational expert in ad technology, responsible for the end-to-end technical execution, testing, trafficking, and reporting of all programmatic and direct-buy campaigns, leveraging the Google Marketing Platform to ensure operational excellence and high-quality performance.
Key Responsibilities
Own the global daily operations within the Google Ad Server (CM360/GAM), Facebook, and Demandbase, acting as the final authority on campaign setup and targeting.
Spearhead the technical QA process for all ad creative (static, rich media, video, and third-party tags) to ensure they meet specification standards and function flawlessly.
Own the execution and QA of ad serving across all publisher websites, managing UTM, Google CLID, and tracking mechanisms to ensure comprehensive data capture.
Serve as the principal technical liaison for resolving complex ad-serving, tracking, and reporting discrepancies with internal teams, agencies, and partners.
Maintain the organization’s master ad tags and tracking pixels, ensuring seamless integration with various media channels.
Partner with 3rd party data providers (e.g., Demandbase, Live Ramp) to ensure precise and relevant targeting architecture.
Lead the technical onboarding and setup of new ad-tech vendors, ensuring seamless integration with the existing advertising stack.
Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error and maximize efficiency.
Qualifications
Required Qualifications
Bachelor's degree with 12 years of experience or Master's degree with 8 years of experience or PhD with 5 years of experience in Ad Operations or Ad Technology.
Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360) and/or Google Ad Manager (GAM).
Deep understanding of HTML, JavaScript, rich media formats, VAST/VPAID for video, and global privacy regulations (GDPR, CCPA).
Proven ability to diagnose and resolve complex technical issues independently under high-pressure deadlines.
Preferred Qualifications
Expert proficiency in DV360, SA360, and social platforms (Linked In, Facebook, X).
Familiarity with DSPs like Demandbase, The Trade Desk, or Adobe Advertising Cloud.
Experience with reporting from web analytics tools such as Google Analytics or Adobe Analytics.
Ability to translate complex technical requirements into actionable insights for non-technical stakeholders.
Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the…
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