Principal IT Product Manager - GTM & CX products

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

The Team

Information Technology – The Information Technology team at Palo Alto Networks is at the forefront of building and supporting the systems that power our company. We’re a team of innovators, problem‑solvers, and collaborators who are passionate about using technology to drive business success and enable our mission to protect our digital way of life. You will be part of a dynamic team working on cutting‑edge projects that have a global impact.

The Role

In this pivotal role, you will be responsible for envisioning, planning, and implementing our core entitlement system, which is critical for product activation, consumption measurement, and case management. You will drive the integration with IT and product engineering systems, oversee customer migrations, and leverage AI to introduce innovative features. Your work will directly enhance team velocity and ensure our systems meet the complex needs of our go‑to‑market and customer experience strategies.

• Create, maintain, and drive the product roadmap for the entitlement system and related GTM/CX functions.
• Own the delivery and quality of product specifications, including detailed product requirements, epics, and user stories.
• Serve as a collaborative bridge between business, R&D, IT Architecture, and engineering teams to ensure seamless product development and alignment.
• Act as the domain expert and go‑to leader for entitlement, GTM, and customer experience product capabilities within the organization.
• Analyze case trends and engineering escalations to identify patterns, proactively prioritize fixes, and influence the product backlog.
• Define, monitor, and report on success criteria and key metrics for the product, including usage, quality, and adoption measures.
• Proactively collaborate and exchange information with other teams to accomplish shared objectives and ensure strategic alignment.
• Analyze user feedback and performance data to refine product strategy and prioritize future enhancements.

• Must be located in SF Bay area.
• Bachelor's degree with 12 years of related experience, or Master's degree with 8 years of experience, or PhD with 5 years of experience.
• Proven experience as a Product Manager in a technology‑focused environment, specifically with enterprise‑level systems.
• Demonstrated experience with Go‑to‑Market (GTM) and/or Customer Experience (CX) products and strategies.
• Experience in defining product requirements, creating roadmaps, and managing backlogs within an Agile development framework.
• Strong technical background with the ability to effectively communicate with engineers, architects, and business stakeholders.

• Experience with entitlement management, subscription billing, or license activation systems.
• Familiarity with leveraging AI/ML technologies to enhance product features and operational efficiency.
• Experience working with globally distributed teams.
• Direct…