Director, Search Engine Optimization & Generative Engine Optimization; SEO​/GEO

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Join the team responsible for establishing Palo Alto Networks as the undisputed digital authority in the age of AI. We are looking for a Director SEO/GEO to lead the evolution of our search strategy from traditional keyword centric SEO to AI-native Generative Engine Optimization (GEO). This role will be pivotal in shaping how our platform first strategy is discovered across traditional search engines and emerging LLM based answer engines.

You will work cross functionally with Product Marketing, Unit 42 research, and engineering teams to build a high performance content ecosystem that captures maximum visibility and citations in AI Overviews and LLM search results.

• Strategic SEO/GEO Leadership:
  Lead and build the end to end search intelligence program, combining enterprise grade technical SEO with advanced Generative Engine Optimization to drive organic growth and brand equity.
• AI Overview & LLM Domination:
  Develop and execute strategies to maximize inclusion in Google AI Overviews and secure citations as a primary "source of truth" in AI generated answers across ChatGPT, Perplexity, and Gemini.
• Content Architecture & Taxonomy:
  Architect fact dense topic hubs and "Cyberpedia" information structures that use semantic reinforcement and "answer-first" formatting to maximize machine readability.
• Technical SEO Excellence:
  Provide guidance on site wide crawl efficiency, structured data (JSON-LD), and complex indexation troubleshooting, including the deployment of llms.txt and .md plain text protocols.
• Performance Governance:
  Track new success metrics beyond clicks, including "Share of Model," citation triggers, and AI referral traffic, providing executive level reporting on SEO’s contribution to lead generation.
• Cross Functional Evangelization:
  Act as a strategic consultant for GTM teams, educating content writers on GEO strategy and building AI powered tools to scale optimized content creation.
• M&A Support:
  Lead the migration of search authority for acquired web properties ensuring historical rankings and citations are preserved and integrated into the core domain.
• Grow and manage a team of search experts.

• 12+ years of digital marketing experience, with at least 5 years specifically focused on leading SEO strategy for complex B2B or SaaS environments.
• Demonstrated expertise in Generative Engine Optimization (GEO) and a deep understanding of how LLMs retrieve, "chunk," and cite content.
• Expert knowledge of technical SEO (Schema, JSON-LD, site architecture) and proficiency with enterprise tools like Semrush, Conductor, Google Search Console, and Adobe Analytics.
• Ability to present complex visibility trends to executive stakeholders and influence long term product and content roadmaps.
• Proven track record of staying ahead of rapid algorithmic shifts (e.g., Google Core updates) and a "disruptive" growth mindset to embrace emerging AI search paradigms.
• Strong…