Global Senior Alliance Marketing Manager - Technology Partners

Overview

Our Mission:
Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and more secure than the one before. We are a company built on challenging and disrupting the way things are done, and we’re looking for innovators who are committed to shaping the future of cybersecurity.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and believe that the unique ideas of every member of our team contribute to our collective success. Our values were crowdsourced by employees and are brought to life through disruptiv e innovation, collaboration, and execution. We show up for each other with integrity and strive to create an inclusive environment.

As a member of our team, you will shape the future of cybersecurity. We work fast, value ongoing learning, and respect each employee as a unique individual. To support diverse needs, our development and personal wellbeing programs offer choices, including FLEX Benefits wellbeing spending account with over 1,000 eligible items, mental and financial health resources, and personalized learning opportunities.

At Palo Alto Networks, we believe in collaboration and in-person value. Our employees generally work full time from our office with flexibility offered where needed, fostering casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

The Global Senior Alliance Marketing Manager leads the global strategy, planning, development, and execution of integrated marketing campaigns for our Technology Alliance Partners. This role encompasses developing comprehensive go-to-market awareness and demand generation strategies, creating alliance messaging and content, and identifying and influencing market opportunities, while cultivating strong stakeholder relationships and analyzing results for maximum impact. A deep understanding of both companies  product positioning and messaging, target markets, and go-to-market strategies is critical.

This is an in office role 3 days/week in our HQ, Santa Clara CA

This role is responsible for driving pipeline through successful co-marketing programs and requires experience in establishing the marketing strategy and plans and executing programs with strong messaging, positioning and content development skills. You must be comfortable working in a self-directed environment and independently execute marketing deliverables including digital marketing, industry conferences, and regional events.

• Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing.
• Develop joint marketing plans with clear strategies and the tactics to deliver results. Manage the execution of the plan and take ownership of the results, working with partners and internal stakeholders to optimize marketing plans.
• Drive the development of differentiated joint value propositions, messaging and positioning and content to engage customers and accelerate adoption of joint solutions.
• Plan and execute world-class in-person events to build brand awareness, drive marketing qualified leads and pipeline.
• Build and execute internal and external communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach.
• Drive proactive and streamlined collaboration cross-functionally with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall.
• Build the strategy and ensure the execution of multi-channel, multi-partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans.
• Use AI to conduct research, complement marketing plans, streamline content creation, and analyze marketing performance, ensuring our joint initiatives with partners are data-driven and impactful. Develop a world-class digital experience to engage leads and drive attendance to virtual events, including web site pages, the technology partner directory and partner microsites.
• Develop account-based engagement and nurture programs with relevance to target accounts to derive value from top of the funnel demand generation investments.
• Own the global marketing budget and set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives (internal and partner) to review success and progress, identify gaps and maintain executive alignment and support.
• Develop and maintain strong relationships with the alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities.