Business Development Representative

Business Development Representative

Keysight Technologies is seeking a driven, technically minded Business Development Representative to open doors and build pipeline across the San Francisco Bay Area. The BDR will own outbound prospecting into new and underpenetrated accounts, with a focus on the region's high-growth technology companies across AI and data center infrastructure, semiconductor, quantum, and emerging aerospace and defense. This is a field-oriented role.

You will spend 1-2 days per week on customer sites, including cold walk-ins, and you will work closely with account managers, industry solution teams, and application engineers to convert first conversations into qualified opportunities. The successful candidate is autonomous, resourceful, and energized by breaking into accounts where Keysight has little or no existing presence.

Accountabilities:

• Build pipeline in the region's high-speed digital segment as the primary focus, prospecting into the silicon, systems, and interconnect companies validating PCIe, Ser Des, DDR/HBM, and 800G/1.6T Ethernet and optical designs.
• Meet and exceed funnel growth expectations by generating qualified pipeline in new and underpenetrated accounts across the Bay Area.
• Execute high-volume, multi-channel outbound prospecting across phone, email, Linked In, industry events, and in-person visits.
• Spend 1-2 days per week in the field visiting customer sites, including conducting cold walk-ins to engage engineering and program stakeholders face to face.
• Research and map target accounts, identifying the design, test, and validation engineers behind each program and tailoring outreach to their technical challenges.
• Qualify leads into sales-qualified opportunities and drive clean handoffs to account managers, staying engaged through early opportunity development.
• Maintain rigorous Salesforce discipline, ensuring accurate activity logging, account intelligence, and funnel visibility.
• Present territory plans, account insights, and results to sales management with clarity and confidence.
• Partner with field marketing, industry solution teams, and application engineers to coordinate demos, evaluations, and event follow-up.
• Build working knowledge of Keysight's design, emulation, and test portfolio to hold credible first conversations with engineers.
• Represent Keysight at regional trade shows, conferences, and industry meetups to source new contacts and opportunities.

Qualifications:

• Familiarity with high-speed digital applications such as PCIe, Ethernet, DDR, and Ser Des validation, or a demonstrated ability to ramp quickly on them, strongly preferred.
• BS in Engineering required (Electrical/Computer Engineering preferred); technical test and measurement experience strongly preferred.
• 5-7 years of business development, sales development, or inside sales experience in technical B2B markets.
• Proven track record of breaking into new accounts and generating pipeline from a cold start.
• Comfortable and effective conducting cold walk-ins on customer sites.
• Must reside in the San Francisco Bay Area with the ability to visit customers in person 1-2 days per week.
• Highly autonomous and resourceful, with the ability to build a territory plan, prioritize accounts, and sustain prospecting activity without day-to-day direction.
• Strong written and verbal communication skills, with the ability to engage credibly with engineers, technical managers, and executives.
• Comfortable presenting in front of management and customers.
• Demonstrated history of meeting or exceeding funnel growth and pipeline generation targets.
• Working understanding of RF/microwave, digital, and general-purpose test and measurement applications, and strong aptitude to learn.
• Proficiency with Salesforce and modern prospecting tools such as Linked In Sales Navigator, Outreach, Zoominfo, Clay.
• Valid driver's license and willingness to travel locally throughout the Bay Area.

California Pay Range: USD $ - USD $ Year

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*** Keysight is an Equal Opportunity Employer.***