Senior Director, Digital Marketing

Overview

Meow Wolf opens portals of possibility. Come as you are! We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

• Collaborative Creativity:
  We believe the act of creating together amplifies possibilities.
• Provocative Playfulness:
  We celebrate the unexpected because it is the doorway to discovery.
• Outsiders Welcome:
  We are all outsiders at heart, and we create space for everyone to feel like they belong.
• Authentic Compassion:
  We are “kind punks” - supportive to each other and standing up for what we believe in.
• Audacious Courage:
  We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Location: On-site or Remote, providing the candidate lives in one of the following areas:
Santa Fe NM, Las Vegas NV, Denver CO, Dallas TX, Houston TX, Los Angeles CA or New York City NY.

Compensation: The salary range for this position is $121,391 to $167,520. Compensation may vary based on location and experience.

Deadline: The deadline for submitting applications for this position is February 20, 2026. Meow Wolf reserves the right to extend this deadline if needed.

The Senior Director of Digital Marketing is a mission-critical leadership position that oversees all digital marketing initiatives to drive audience and revenue growth for Meow Wolf while meaningfully shaping the external expression of our brand. The remit for this exciting and ever-evolving role is to drive the development and deployment of Meow Wolf’s digital marketing strategy across the Meow Wolf brand and its exhibitions.

The Senior Director will directly manage a core team of digital marketers specializing in cross-channel digital media buying (search and paid social with heavy collaboration with organic social teams, PPC, CTV, HTML5), email marketing, CRM, automations, SEO, web content and analytics - while also partnering with centralized and local marketing teams and external partners to plan, implement, manage and report on our overall digital marketing strategy and its impact on ticket sales.

This is a rare opportunity to apply your proven track record in digital marketing and unleash your entrepreneurial spirit inside one of the most exciting arts and entertainment companies on the planet. The ideal candidate is both a master of their craft - with deep, expansive knowledge of digital marketing, media, and measurement, and a passion for both business and creativity - as well as superior organizational, analytical, and leadership skills.

In all, you will help level up our marketing organization as our multiverse expands and our business rapidly grows, in collaboration with and reporting directly to the Vice President, Marketing Operations.

• Design and execute a dynamic, always-on, cross-channel digital marketing strategy that contributes largely to online ticket sales while maintaining a healthy ROAS - from integrated advertising campaigns to website/app and everything in between.
• Manage a central budget as well as collaborate with local Exhibition marketing teams in Santa Fe, Las Vegas, Denver, Grapevine, Houston, and upcoming LA and NY, to plan and distribute digital marketing dollars in support of visitation across the calendar year among Locals and Tourists in our Meow Wolf markets.
• Plan and oversee digital campaigns against a two-pronged strategy of Audience Growth and Performance Marketing, indirectly and directly pulling users to our website and through our funnel.
• Manage an internal team across Search, Display, Social, PPC, and CTV and who run all SEO, Content, and Direct Marketing ops, as well as maintain and build CRM processes for both internal and external audiences; manage the team responsible for…