Director, Food & Beverage Innovation

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Meow Wolf opens portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world's leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

• Collaborative Creativity
  :
  We believe the act of creating together amplifies possibilities.
• Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.
• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.
• Authentic Compassion:We are "kind punks" - supportive to each other and standing up for what we believe in.
• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on....

Job Description:

DIRECTOR, FOOD & BEVERAGE INNOVATION

Job Disclosures:

Location: Santa Fe, NM;
Denver, CO;
Las Vegas, NV;
Houston, TX;
Dallas, TX;
New York, NY; or Los Angeles, CA (Hybrid: office and remote)

Compensation:

The salary range for this position is $103,130-$142,320 . Compensation may vary based on candidate location and experience.

Deadline:

The deadline for submitting applications for this position is March 31, 2026. Meow Wolf reserves the right to extend this deadline if needed.

Job Summary:

We seek a visionary and highly creative Director, Food & Beverage (F&B) Innovation to lead the development of all food and beverage menus across our growing portfolio. This pivotal role is responsible for ensuring that our F&B offerings are integral, compelling extensions of each location's narrative storyline, significantly elevating the overall guest experience.

The ideal candidate possesses a deep understanding of culinary trends, and, crucially, the ability to translate complex fantasy and story concepts into tangible, marketable, and unforgettable dining and drink experiences.

Key Responsibilities:


Culinary & Narrative Development:

• Concept-to-Menu Execution:
  Lead the end-to-end development of all proprietary food and beverage menus for new and existing locations. This includes conceptualization, recipe creation, testing, standardization, and final presentation.
• Immersive Integration:
  Work closely with the Creative, Story, and Operations teams to deeply embed each location's unique narrative, lore, and aesthetic into the F&B program. Ensure every menu item reinforces the story world.
• Ingredient Storytelling:
  Source and select ingredients, preparation methods, and serving vessels that enhance the thematic integrity of the food and beverage items.
• Signature Item Creation:
  Drive the creation of 'must-try' signature food and drink items that become highly shareable, marketable, and iconic to the guest experience.

Strategy & Operations:

• Innovation Pipeline:
  Establish and manage a systematic process for continuous F&B innovation, staying ahead of consumer trends (e.g., dietary needs, mixology, sustainable practices) and competitive offerings in the entertainment and themed dining space.
• Standardization & Scalability:
  Ensure all developed menus and recipes are easily scalable, profitable, and maintain consistent quality across all five current locations and the two planned openings.
• Operational Partnership:
  Collaborate closely with location Operations teams, and Corporate Purchasing team to ensure menu items are operationally feasible, cost-effective, and meet all health, safety, and regulatory standards.
• Vendor Management:
  Identify, vet, and manage relationships with key F&B suppliers who can support our commitment to unique, high-quality, and themed ingredients.

Financial Performance:

• P&L Impact:
  Monitor the financial performance of all F&B offerings, focusing on optimizing Cost of Goods Sold (COGS), labor efficiency, and maximizing revenue through strategic menu pricing and item placement.
• Forecasting & Budgeting:
  Contribute to annual F&B budgeting and forecasting efforts for innovation and roll-out costs.

Required Qualifications

• Experience: Minimum of 7-10 years of progressive experience in multi-unit food and beverage management, culinary development, or product innovation, preferably within the themed entertainment, hospitality, or restaurant group sector.
• Creative Acumen: Proven ability to translate abstract creative concepts, narratives, or themes into marketable, executable food and beverage products. Portfolio or examples of concept-driven menu creation required.
• Technical
  
  Skills:
  
  Strong culinary and mixology background, working…