Product Manager, Direct to Consumer
Listed on 2026-09-21
-
Business
Business Analyst
Job Title:
Product Manager, Direct to Consumer
Requisition :R028088
Job Description:Job Title: Product Manager
Reporting To: Associate Director of Product
Department: Call of Duty:
Mobile Product Team
Location: Santa Monica, California
Your MissionAs a Product Manager, you will help drive growth of direct to consumer revenues for Call of Duty:
Mobile, including our own web store and third party stores. You will help design the strategy and roadmap, ideate improvements, and generate insights from looking at performance, to drive revenue growth.
You will lead and partner closely with various stakeholder groups, including our external web store payment partners, product team, marketing team, and CODM development team at Tencent in China, to gain alignment and execute on your plans. You will also generate robust analysis and actionable insights into the performance of the store, to inform our future direction. You’ll report to the Associate Director of Product, Direct to Consumer, who leads our direct to consumer efforts.
This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs.
Main responsibilitiesDrive direct to consumer revenue growth
Generate a deep understanding of our direct to consumer performance through analysis and player research
Generate ideas to improve our exclusive offers, seasonal promotions, loyalty/retention offers, checkout improvements, personalization features, and growth experiments, to improve our overall roadmap and strategy
Ideate, design, execute and analyze A/B tests, and apply learnings to improve our roadmap
Work closely with our internal teams and payment partners to improve our store design and value propositions, and our marketing team to drive more traffic to the store
Communicate performance, product plans, and improvement recommendations to stakeholders across the organization
5+ years of experience in product management or another relevant role
Able to clearly synthesize insights from analysis and research to diagnose root causes of problems and generate recommendations
Experience using SQL, Tableau, Excel, or other analytical tools to generate insights from data
Experience using AI tools to help improve the quality and efficiency of your work
Strong influence skills, able to work well with others across cross-functional teams
Strong execution skills with bias to action and track record in hitting business outcomes
Strong structured and critical thinking skills, able to define a strategy and build a plan to hit goals
Able to do meetings in the evening with colleagues in Asia (typically no more than once or twice a week)
Experience with similar mobile games or on similar direct-to-consumer initiatives is helpful but not required for this role
Basic understanding of statistics, including experience with A/B testing
At Activision, we strive to create the most iconic brands in gaming and entertainment. We're driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty, Crash Bandicoot, Tony Hawk's Pro Skater, and Guitar Hero.
We're not just looking back at our decades-long legacy; we're forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.
We're in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future…
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