Marketing Executive

Digital Marketing Specialist (Senior Living & Wellness Sector)

Location: Santa Monica, California, United States

Our client is redefining senior living through the integration of hospitality, wellness, longevity science, and highly personalized care. They are seeking a strategic and hands-on Digital Marketing Specialist to drive measurable digital growth across brand awareness, engagement, and qualified lead generation.

This role plays a critical part in strengthening brand authority, increasing high-quality inquiries, and supporting the continued growth of a category-defining senior living community. The ideal candidate is equally comfortable working with data, platforms, and storytelling, and is motivated by building trust with families navigating complex and meaningful life decisions.

• Support the development and execution of integrated digital marketing strategies aligned with business goals and admissions priorities.
• Conduct ongoing market research and competitive analysis to identify audience behavior, emerging trends, and opportunities for differentiation.
• Stay current on digital marketing best practices, tools, and platform updates to ensure continuous improvement.

• Support SEO strategy to improve organic visibility, qualified traffic, and brand authority.
• Conduct keyword research, on-page optimization, and collaborate on technical SEO enhancements.
• Partner with content teams to ensure blogs, landing pages, and educational resources are optimized for search intent and clarity.
• Monitor evolving search behavior, including generative AI and semantic search trends.

• Support the design and optimization of website conversion funnels, landing pages, and inquiry forms.
• Improve lead quality by aligning messaging and content with different stages of the decision journey.
• Contribute to structured A/B testing, landing page optimization playbooks, and nurture workflows.
• Collaborate with admissions and sales teams to ensure digital efforts generate sales‑ready inquiries.

• Assist with planning, execution, and optimization of paid campaigns across search, social, display, and retargeting platforms.
• Monitor performance metrics including CPA, CTR, and conversion rates, identifying optimization opportunities.
• Partner with external agencies while maintaining hands‑on visibility into campaign execution and results.

• Support ongoing website enhancements focused on storytelling, trust‑building, and intuitive user journeys.
• Collaborate with design and development partners to implement improvements that increase engagement and inquiries.

• Lead proactive outreach to relevant media outlets, industry publications, podcasts, and digital creators.
• Build and maintain relationships with journalists and editors aligned with wellness, longevity, lifestyle, and senior living.
• Support development of press materials, thought leadership content, and story angles.
• Coordinate outreach around community milestones, partnerships, and leadership announcements.
• Track earned media placements and referral traffic to assess impact.

• Support social media strategy focused on wellness, vitality, longevity, and community life.
• Assist with content planning, posting cadence, and performance analysis.
• Leverage modern tools, including AI where appropriate, while maintaining an authentic brand voice.

• Support email nurture campaigns that educate prospects and move them toward inquiry and tours.
• Assist with audience segmentation, cadence planning, and content strategy.
• Align workflows with CRM data and admissions processes.

• Track and report on key performance indicators across digital channels with a focus on business outcomes.
• Build and maintain dashboards that translate performance data into actionable insights.
• Support structured experimentation to improve campaign, content, and UX performance.

• Bachelor’s degree in Marketing, Communications, or a related field preferred (or…