Media Operator

Position: Performance Media Operator
This role is full time in office in Los Angeles

Role Overview

We are seeking a data-driven and results-oriented Performance Media Operator to support the execution and optimization of paid media campaigns across key digital platforms. This role is focused on driving measurable business outcomes-including revenue growth, customer acquisition, and return on ad spend (ROAS)-through full-funnel campaign management and continuous performance optimization.

The ideal candidate has hands-on experience managing conversion-focused campaigns within e-commerce environments and thrives in a fast-paced, test-and-learn setting.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across multiple platforms, including paid social, retail media, and e-commerce channels
• Manage campaigns end-to-end, including setup, QA, launch, pacing, optimization, and reporting
• Monitor and analyze key performance indicators such as CPA, ROAS, and conversion rate (CVR) to drive data-informed decisions
• Allocate and adjust budgets across platforms to maximize efficiency and performance
• Lead ongoing testing initiatives, including A/B testing of creative, audience segmentation, and landing page optimization
• Collaborate with cross-functional teams to align media strategy with creative, merchandising, and business goals
• Develop actionable insights from campaign data and translate findings into optimization strategies
• Ensure proper tracking and attribution through pixel implementation, postback integrations, and analytics platforms

Required Qualifications

• Proven track record managing performance-driven campaigns with clear conversion KPIs (e.g., CPA, ROAS, CVR)
• Hands-on experience optimizing full-funnel campaigns with a strong emphasis on lower-funnel conversion and revenue generation
• Demonstrated expertise across key platforms, including:
  • Meta Ads (Facebook & Instagram)
  • Shopify (DTC ecosystem, pixel tracking, conversion optimization)
  • Amazon Ads (Sponsored Ads, DSP, retail media)
  • Tik Tok Ads and/or Tik Tok Shop
• Strong understanding of e-commerce funnels, user journey mapping, and conversion optimization strategies
• Experience working within direct-to-consumer (DTC) and/or marketplace environments
• Proficiency in performance tracking and analytics tools (e.g., GA4, platform-native analytics)
• Strong analytical skills with the ability to interpret data and drive actionable insights
• Experience with A/B testing, creative iteration, and audience targeting strategies