Analyst, Inventory Enablement & Optimization, Political, Advocacy & Government; PAG

Teamwork makes the stream work.

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. We are expanding our reach worldwide and strive to connect consumers to the content they love while supporting publishers and advertisers. This role offers the chance to help millions of TV streamers while gaining experience across diverse areas of our growing business.

The Inventory Enablement & Optimization team is the single source of truth for all inventory-related business activities. We bring together supply and demand data to serve platform deal stakeholders and maximize advertising revenue.

We are seeking an Analyst, Inventory Enablement & Optimization to join our PAG (Political, Advocacy & Government) vertical. The role partners with the PAG Inventory Analyst to support the growing political advertising business across Programmatic and Direct IO deals. The ideal candidate will work closely with Sales, Client Services, and Ad Operations to forecast inventory, allocate efficiently, and optimize revenue.

For Santa Monica only. Estimated annual salary: $100,000 – $120,000. Compensation varies by skill set, certifications, and location.

• Process and analyze inventory availability (avails) requests via Salesforce for PAG advertisers across Direct IO and Programmatic deal types.
• Validate avails against flight parameters (targeting, geo, dates, frequency, creative duration) and deliver accurate inventory forecasts to Sales and Client Services.
• Conduct Deal Desk approvals – review opportunities for alignment with active avails requests and flight details.
• Monitor campaign pacing within ad server UIs and consolidated pacing dashboards (Tableau/Looker).
• Troubleshoot under‑paced campaigns using ad server UIs, avails tools, RAMS optimization loss/filter reasons, sell‑through reporting, and demand forecasts.
• Provide weekly optimization recommendations to Account Managers via Salesforce Optimization Cases, flagging campaigns at risk and suggesting actionable changes (priority adjustments, frequency cap changes, targeting modifications).
• Manage and optimize 3rd‑party supply via RPM (Roku Partner Media), MCTV, and PMP deal setups for the PAG vertical.
• Support PMP deal creation, blocklist management, adomain configurations, and inventory package targeting for political programmatic campaigns.
• Collaborate with Ad Operations to ensure proper placement allocation, frequency caps, and priority settings at launch for PAG campaigns across One View, GAM, and MCTV.
• Conduct supply/demand analysis to identify inventory gaps, saturation risks, and revenue optimization opportunities within the PAG vertical.
• Maintain and contribute to weekly reporting on display and video KPIs, sell‑through rates, and closed/won ad buys.
• Provide data‑driven insights to Sales teams to support pipeline growth and competitive positioning against other political advertising platforms.
• Serve as inventory point of contact for PAG Account Executives, Account Managers, and Client Services teams in multiple locations (New York and West Coast).
• Collaborate with Ad Operations on campaign setup, launch readiness, and trafficking requirements specific to PAG (political creative compliance, disclaimer requirements, inventory package selection).
• Partner with the Programmatic IEO sub‑team on demand facilitation and holistic optimization strategies for political supply.

• 3‑5 years of experience in ad operations, inventory management, media planning, or a related digital advertising role.
• Strong proficiency in Salesforce (avails management, deal desk workflows, opportunity tracking).
• Experience with ad serving platforms and campaign management tools (One View, Google Ad Manager, Free Wheel, or similar DSP/SSP).
• Proficiency in Tableau or similar data visualization/reporting tools.
• Strong analytical skills with the ability to interpret supply/demand data and translate it into actionable recommendations.
• Understanding of programmatic advertising ecosystems (PMP, PG, Open Exchange) and Direct IO deal execution.
• Experience managing 3rd‑party supply partnerships or programmatic marketplace operations…