Sr Manager, Lifecycle Marketing

Job Details

Job Location:

1 Santa Monica Office CA HQ - Santa Monica, CA 90404

Salary Range: $90,000.00 - $95,000.00 Salary/year

About Hawke Media Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of allsizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more).

We work hard and collaborate to create our dynamic culture.

We are looking for a Senior Lifecycle Expert with specialized knowledge of email, SMS, CRM, and Loyalty marketing best practices and advanced strategies. You possess a strong leadership presence and consistently think of innovative ways to execute ideas and processes with a "think outside of the box" mentality. With an emphasis on training, you will be expected to support the management team in developing the email team's strategies and have an impact on the team at large.

• Serving as the point of contact for the development and management of individual clients, dealing with communication, execution, and reporting for the Lifecycle channel
• Campaign development, management, and optimization, working with 10+ clients at a time in varying industries
• Manage CRM data hygiene, segmentation logic, and customer journey mapping to ensure lifecycle programs are built on clean, actionable audience data
• Emphasis on training, this individual is expected to support the management team in developing the email team's strategies, having an impact on the team at large
• Involved in high-level decision-making when it comes to evolving current team expertise
• Specializes in key areas of email marketing and CRM strategy, acting as a resource for the entire team
• Develop advanced Email Marketing programs, a cut above the rest, with a strong focus on automation building, segmentation, AB testing, data analysis, and creative thinking
• Collaborate and integrate with the Paid Media, Strategy, Creative, Email, and Content teams
• Present monthly reporting and insights to clients
• Participate in regular client calls and meetings
• Create and present executive summary, Q 's, wrap-up reports, seasonal and yearly plans
• Stays up to date with industry news, trends, and innovations

• 3+ yearsof email marketing or lifecycle marketing experience
• Stellar project and time management skills with the ability to manage multiple projects in a fast-paced atmosphere
• Strategic thinking, prioritization skills, and troubleshooting are in your DNA
• A firm understanding of digital marketing principles, specifically email marketing best practices
• Excellent written and verbal communication skills - comfortable with daily video conferencing calls
• Experience executing a comprehensive list segmentation, lifecycle drip automations, and triggered events within an ESP
• Deep knowledge of marketing metrics such as ROI, ROAS, AOV, CTR, etc
• Constantly challenges the status quo to find novel solutions to campaign planning execution, reporting, and internal processes.
• SMS knowledge a plus
• Ability to work independently
• Experience in Photoshop, copywriting, and HTML is a plus
• Has any certification in CRM or Enterprise platform knowledge
• Broad understanding of email service providers, fluency in at least 3 Hawke preferred systems (Mailchimp and Klaviyo, enterprise system)
• Bonus points for any CRM or Enterprise platform knowledge
• Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability, and CAN-SPAM laws
• Experience with or understanding of web analytics (Google Analytics, Omniture or similar)
• Positive, "can-do" and "will-do" attitude at all times
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.

• Complete onboarding and become fluent in Hawke's lifecycle processes, tools, quality standards, and CRM data structures across assigned accounts.
• Build relationships with clients and cross-functional partners (Paid Media, Strategy, Creative, Content) while shadowing meetings and campaign execution.
• Learn each assigned client's business, goals, lifecycle strategy, KPIs, current automations, and CRM/segmentation setup.
• Begin contributing to campaign builds, QA, reporting, and client communication with guidance.
• Demonstrate proficiency in Hawke's preferred ESPs and relevant CRM platforms.
• Observe team training sessions and internal processes to understand where you'll eventually contribute as a resource for the broader team.

• Begin independently managing day-to-day execution across assigned client accounts while receiving coaching.
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