Sr Brand Manager

Sr Brand Manager

Job Location s: US-MA-Boston | US-DC-Washington | US-CA-Santa Monica | US-CA-Sacramento | US-CA-San Francisco

HGA's Brand & Communications team supports a 1,000+ person architecture and engineering firm with a mission to advance human-centered design. As Senior Brand Manager, you'll play a pivotal role in shaping and stewarding HGA's brand across all channels-leading a major 2026 brand evolution and ensuring consistency, clarity, and impact.

• Drive brand strategy and execution across firmwide initiatives
• Lead multidisciplinary creative teams and manage brand systems
• Partner with the Director of Brand & Communications, sector marketing leaders, regional marketing teams, content strategists, and communications experts to ensure brand consistency, cohesiveness, and with impact.
• Blend strategic thinking with hands‑on creative problem‑solving

This role blends brand strategy, project leadership, people management, and hands‑on creative problem‑solving, supporting firmwide initiatives with thoughtful planning, consistent execution, and a strong editorial and visual point of view.

The Senior Brand Manager is a highly collaborative utility player - someone who understands brand systems, can manage a multidisciplinary creative team, and can move seamlessly between strategy and execution.

Join our team shaping the future of design storytelling. Your leadership will define how our brand evolves and connects with audiences nationwide.

• Support the evolution and implementation of HGA's brand strategy, visual identity, messaging, and positioning across all internal and external touchpoints.
• Maintain and continually improve brand guidelines, systems, templates, and asset libraries to ensure clarity, consistency, and ease of use.
• Partner with marketing, content, and communications teams to ensure brand cohesion across campaigns, proposals, digital channels, thought leadership, and events.
• Serve as an internal brand advocate — educating teams, advising on brand use, and ensuring materials align with strategic priorities.

• Manage firmwide brand initiatives and campaigns from planning through execution, including timelines, workflows, cross‑team collaboration, and quality control.
• Oversee intake, prioritization, and resourcing for strategic brand and creative projects in partnership with the Director of Brand & Communications.
• Develop project plans, manage budgets, track performance, and ensure work is delivered on schedule and at the highest standard.
• Identify opportunities to strengthen processes, improve operational efficiency, and streamline creative workflows.

• Lead and manage a multidisciplinary creative operations team, including the visual asset manager, photography specialist, creative project manager, graphic designer, and multimedia designer.
• Provide coaching, feedback, and professional development to support individual growth and strong team performance.
• Oversee resource planning, workload distribution, and project assignments to ensure clarity, balance, and alignment with business needs.
• Conduct performance evaluations and guide career development planning for team members.
• Foster an inclusive, collaborative, and high‑performing team culture grounded in creativity, accountability, and continuous improvement.
• Manage vendor relationships and external creative freelancers to supplement capacity and ensure consistent, high‑quality output.

• Provide clear, actionable creative direction for brand materials, campaigns, reports, presentations, videos, and other key initiatives — ensuring alignment with brand standards and business goals.
• Collaborate closely with designers, photographers, and multimedia specialists, offering constructive feedback that keeps work on‑tone and on‑strategy.
• Contribute hands‑on support for signature, high‑visibility projects such as campaign assets, presentations, thought leadership reports, and video storyboarding.
• Advise on visual storytelling best practices and ensure all work reflects HGA's design culture, values, and strategic point of view.