Manager, Brand Marketing Mainline

Overview

Job Title: Manager, Brand Marketing Mainline

Requisition : R026803

Title: Manager, Brand Marketing - Call of Duty Mainline

Reporting To: Director of Brand Marketing

Department: Brand Marketing

Location: Santa Monica, CA

As Brand Marketing Manager, you are responsible for driving brand outcomes across a defined portfolio of initiatives within the Call of Duty Mainline business. This role operates beyond single-campaign execution. You are accountable for aligning, sequencing, and prioritizing multiple interconnected marketing efforts to ensure cohesive brand impact, operational clarity, and sustained franchise health. You will lead cross-functional stakeholders and external agency partners to deliver integrated go-to-market programs cess requires strong judgment, tradeoff management, and the ability to balance short-term launch execution with long-term brand strategy.

This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may evolve to meet business needs.

Brand Outcome Ownership

• Own brand performance outcomes across a defined set of initiatives (e.g., major launch beats, seasonal programs, live-service cycles, or multi-channel ecosystems)
• Ensure alignment and prioritization across concurrent marketing efforts
• Translate franchise strategy into coordinated, integrated execution frameworks
• Drive clarity on sequencing, timing, and cross-functional dependencies
• Scope is defined by scale and complexity of initiatives, not by fixed SKU ownership.

Go-to-Market Strategy Leadership

• Lead integrated GTM strategy for major launches or cross-channel programs within scope
• Make informed tradeoffs across audience targeting, channel mix, timing, and investment
• Anticipate risks and adjust plans proactively in dynamic market conditions
• Establish launch standards and expectations for readiness and delivery

Multi-Initiative Prioritization & Decision Authority

• Make decisions impacting multiple initiatives and stakeholder groups
• Balance competing priorities across Creative, Media, Retail, CRM, and Live-Service efforts
• Resolve cross-functional alignment challenges impacting timelines or messaging
• Operate within approved budget guardrails while influencing allocation decisions

Cross-Functional Leadership

• Lead stakeholder alignment across Development Studios, Creative, Media, Retail, Sales, and Operations
• Provide direction in ambiguous or high-pressure launch environments
• Ensure messaging consistency and brand integrity across channels
• Serve as a point of accountability for initiative-level brand execution

Agency & Resource Leadership

• Own day-to-day management of external creative partners
• Define strategic briefs and provide directional feedback aligned to brand objectives
• Evaluate agency scopes and investment tradeoffs
• Ensure deliverables meet strategic and quality standards

Talent & Operating Contribution

Depending On Team Structure, This Role May

• Directly manage brand marketing professionals OR
• Lead cross-functional pods without formal reporting lines

In Both Cases, The Role Is Expected To

• Scale impact through direction, clarity, and prioritization
• Improve marketing operating rhythm and collaboration
• Contribute to process and workflow optimization across initiatives

• Bachelor’s degree or relevant experience
• 6–8+ years of experience in brand marketing, integrated campaign leadership, or agency account leadership
• Demonstrated ownership of multi-channel marketing initiatives beyond execution support
• Experience leading large-scale GTM programs across TV, digital, social, retail, CRM, and live-service environments
• Strong judgment in managing tradeoffs across timelines, channels, and stakeholders
• Proven ability to influence cross-functional teams without formal authority
• Passion for gaming and strong understanding of current industry trends

Video Game Industry Experience Preferred But Not Required.

At Activision, we strive to build the most iconic brands in gaming and entertainment. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual…