Demand Generation Campaigns Manager

About Pivotal Health

Pivotal Health is the leading technology platform that helps healthcare providers get paid fairly in an increasingly complex reimbursement landscape.

Today, many providers face persistent underpayment from health insurance companies, despite delivering high-quality care. While processes like IDR (Independent Dispute Resolution) were designed to promote fairness, they’re often administrative-heavy, time-consuming, and difficult to navigate without the right tools.

Pivotal Health combines software, data, and service into a seamlessly integrated, AI-driven platform that simplifies these complex reimbursement workflows. We help providers efficiently dispute underpaid claims, reduce administrative burden, and recover the reimbursement they’re entitled to; without adding more work to already stretched teams.

Our full-service IDR solution is just the starting point. We’re building solutions that enable providers to operate with clarity, control, and confidence across the reimbursement journey.

We’re looking for a Demand Generation & Campaigns Manager to own and scale Pivotal’s B2B demand generation engine. This role is responsible for driving top‑of‑funnel growth, building and executing multi‑channel campaigns, and partnering closely with Sales and Rev Ops to convert interest into qualified pipeline.

This is an exciting opportunity for someone who can think strategically, execute quickly, and thrives in a fast‑paced startup environment. You’ll work across email, paid and organic channels, content, partnerships, and outbound campaigns, while collaborating with our Events Manager on event‑driven demand programs.

• Demand Generation & Campaign Strategy

  • Develop and execute integrated demand generation campaigns across:
  • Email & nurture programs
  • Paid advertising (retargeting/display, Linked In, sponsored placements, SEM)
  • Social (Linked In)
  • Content‑driven campaigns (case studies, webinars, whitepapers)
  • Partner and co‑marketing initiatives
  • Collaborate with Events Manager to maximize events impact on demand
  • Build campaign plans that align with business priorities, ICPs, and sales motions across multiple provider specialties.

• Email & Lifecycle Marketing

  • Own email as a core growth channel:
  • Lead generation campaigns
  • Nurture programs across funnel stages
  • Re‑engagement and expansion campaigns
  • Continuously test, optimize, and improve subject lines, messaging, cadence, and conversion.

• Sales & Outbound Collaboration

  • Partner closely with Sales to:
  • Design outbound and account‑based campaigns
  • Support sales motions with campaign‑driven messaging
  • Align marketing campaigns with sales priorities and territories
  • Define, document, and continuously improve lead handoff and feedback loops in partnership with Sales and Rev Ops.

• Analytics, Attribution & Optimization

  • Partner with Rev Ops to:
  • Track campaign performance, attribution, and ROI
  • Monitor funnel conversion rates and pipeline impact
  • Use data to prioritize channels, audiences, and tactics
  • Regularly report on performance and insights to leadership

• 5+ years of experience in B2B demand generation or SaaS growth marketing
• Must be located in LA area, and willing to travel into Santa Monica on a regular cadence
• Proven experience running multi‑channel B2B campaigns that drive pipeline
• Strong hands‑on experience with:
  • Email marketing and nurture programs
  • Paid digital channels (e.g. Display, SEM Linked In Ads)
  • Marketing automation and CRM (Hub Spot experience strongly preferred)
  • Experience partnering closely with Sales and Rev Ops
• Comfortable working in a fast‑moving, early‑stage environment

• Experience marketing to healthcare, health systems and/or providers
• Experience working with partners or channel marketing

• Real ownership, real impact: Own the end‑to‑end B2B demand engine and see your campaigns directly influence pipeline, revenue, and company growth.
• Build, not maintain: Help design and scale demand generation from the ground up—shaping strategy, processes, and best practices as the company grows.
• Tight cross‑functional collaboration: Partner closely with Sales, Rev Ops, Events, and Marketing leadership in a…