Sales Development Representative; SDR

Job Details

Job Location:

1 Santa Monica Office CA HQ - Santa Monica, CA 90404
Salary Range: $50,000.00 - $ Salary/year

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’ve been featured in Forbes, Entrepreneur, Inc., Business Insider, and CNN, and boast clients such as Red Bull, Verizon, Crocs, Casamigos, K-Swiss (and many more).

Named by Digital Marketing News as “The Top Performance Marketing Agency in the USA” and highlighted by USA Today as the agency “Setting the Standard for Performance Marketing Excellence”, our agency has grown 6,000+ brands over the last decade by shifting the agency paradigm and putting client success ahead of our own.

The Sales Development Representative (SDR) serves as the front line of Hawke's outbound growth engine. This role is responsible for proactively identifying, engaging, and qualifying prospective clients through high-volume outbound outreach. The SDR's primary objective is to generate qualified sales opportunities for the Business Development team while maintaining consistent pipeline creation and revenue contribution. Success in this role requires persistence, resilience, strong communication skills, and a disciplined approach to prospecting activities.

This is an ideal role for someone who thrives in a high-performance sales environment and is motivated by measurable outcomes and career advancement into closing roles.

• Execute daily outbound calling campaigns
• Conduct cold outreach via phone, email, SMS, Linked In, and other channels
• Identify and engage decision-makers within target accounts
• Build and maintain a healthy prospect pipeline

• Conduct discovery conversations to assess fit
• Understand prospect challenges, objectives, and marketing needs
• Qualify opportunities against established criteria
• Schedule meetings and handoffs to Business Development Executives (BDEs)

• Generate a consistent flow of qualified opportunities
• Maintain accurate records in CRM
• Track prospect engagement and progression
• Ensure clean handoff documentation for BDEs

• Work closely with BDEs to maximize opportunity conversion
• Participate in sales training and coaching sessions
• Support ongoing optimization of outbound processes

• 3+ years of sales, SDR, or business development experience preferred
• Strong verbal and written communication skills
• Comfortable making high volumes of outbound calls
• Experience with CRM systems and sales engagement platforms
• Highly organized and process-oriented
• Strong resilience and ability to handle rejection

• Complete onboarding and systems trainings
• Develop proficiency in Hawke's service offerings, ideal customer profiles, qualification criteria, and core messaging
• Master outbound prospecting tools, workflows, and sales processes
• Build and launch prospecting sequences across phone, email, Linked In, and other outbound channels
• Begin generating qualified opportunities immediately
• Reach full activity expectations by the end of the first month
• Demonstrate the ability to independently prospect, qualify, and hand off opportunities to the Business Development team

• Consistently achieve 200 outbound dials per day by Day 30
• Generate 50–75 qualified opportunities during the first month
• Demonstrate strong objection-handling and qualification capabilities
• Maintain accurate CRM hygiene and activity tracking
• Successfully execute Hawke's outbound sales process with minimal supervision
• Earn positive feedback from BDEs regarding opportunity quality and handoff preparedness

• Operate independently with minimal supervision
• Establish predictable opportunity generation performance
• Refine messaging and improve conversion rates across all outbound channels
• Increase efficiency and effectiveness within target…