Sr. GTM Specialist, Creative & Immersive Technologies, Media and Entertainment, AWS Specialist

Description
The Sr. GTM Business Development Specialist serves as a dedicated Creative & Immersive Technologies industry expert, working across account teams and alongside fellow industry specialists. This role leads go-to-market strategy and drives cloud and AI adoption by identifying and developing line-of-business opportunities across AWS’ largest Media & Entertainment customers.

Description
The Sr. GTM Business Development Specialist serves as a dedicated Creative & Immersive Technologies industry expert, working across account teams and alongside fellow industry specialists. This role leads go-to-market strategy and drives cloud and AI adoption by identifying and developing line-of-business opportunities across AWS’ largest Media & Entertainment customers.

The ideal candidate brings deep entertainment and creative industry expertise, a builder mindset, and the ability to engage C-suite stakeholders with credible, outcome-driven conversations, while thriving in a highly collaborative, cross-functional environment. They will orchestrate GTM motions across sales, marketing, partner, product, training, and professional services teams, thinking through opportunities on a 1–3+ year time scale.

Business Skills

• Strategic account planning and executive relationship building across global creative and entertainment markets
• Ability to articulate business value and ROI for cloud and AI solutions in a content creation and production context
• Strong collaboration skills across cross-functional and cross-regional teams
• Experience with partner ecosystem development and co-selling with creative technology ISVs, SIs, and AI-first startups
• Excellent presentation and communication skills for both technical and business audiences
• Comfort engaging line-of-business stakeholders (creative executives, heads of production, CTOs) in addition to traditional IT buyers
• Deep domain expertise to create best-in-class field enablement and sales strategy

Cloud Knowledge

• Understanding of core cloud services relevant to creative and production workloads (GPU compute, storage, rendering, analytics, ML/AI, generative AI, security)
• Hands-on experience with content production workflows including VFX, animation, rendering, virtual production, and media supply chain
• Familiarity with cloud partner ecosystems and Professional Services capabilities
• Ability to connect customer business challenges—including AI-driven content creation, workflow modernization, and cost optimization—to cloud-based solutions

Key Responsibilities

Account Strategy & Planning

• Contribute studios and creators industry perspective for assigned coverage accounts
• Partner with account teams to identify and map Line of Business (LOB) contacts and key stakeholders within studios, post-production houses, VFX facilities, creative agencies, and creative technology providers
• Identify new opportunities across core content production areas including AI-powered content creation, cloud rendering, virtual production, media supply chain, and archive modernization
• Lead GTM strategy to orchestrate sales motions for sales, marketing, partner, product, training, and professional services teams to accelerate adoption
• Own reporting and planning cadences to AWS executives on GTM plan execution

Opportunity Development & Execution

• Drive studios and creators opportunities with a focus on measurable business outcomes including AI-enabled innovation, accelerating production timelines, reducing rendering costs, and enabling new creative capabilities
• Collaborate with account teams and industry specialists to evangelize cloud services, generative and agentic AI capabilities, partner solutions, and Professional Services tailored to creative production use cases
• Participate in executive engagements with…