Marketing Manager

Sunset Home Builders
• Santa Rosa Beach , FL , US

Posted 4 days ago

The Marketing Manager is responsible for elevating and protecting the brand presence of a premier luxury real estate brokerage. This role blends strategy, creativity, and execution—overseeing all marketing initiatives that support listings, agents, and company growth while maintaining a consistent, high‑end aesthetic across every touchpoint.

This position works closely with leadership, agents, photographers, designers, and vendors to ensure every property and campaign reflects the sophistication and excellence expected in the luxury market.

• Work with elite properties and top‑producing agents
• Creative autonomy within a refined, high‑standard environment
• Opportunity to shape and develop a premier brand presence

• Maintain and evolve the brand identity across all platforms, ensuring a polished, cohesive luxury image
• Develop and execute marketing strategies aligned with company goals and market positioning
• Uphold brand standards across print, digital, social, and experiential marketing

• Oversee end‑to‑end marketing for luxury listings, including launch strategy, timelines, and deliverables
• Coordinate professional photography, videography, drone, copywriting, and staging assets
• Review and approve all listing materials to ensure premium quality and brand consistency
• Create compelling property narratives tailored to affluent buyers

• Manage website content, listing uploads, and featured property placements
• Oversee social media strategy, content calendars, and paid campaigns
• Collaborate on high‑quality social content that reflects lifestyle, design, and market expertise
• Track engagement, performance, and optimise campaigns accordingly

• Partner with agents to create customised, on‑brand marketing materials
• Provide guidance on personal branding, listing presentations, and marketing best practices
• Develop templates and tools that empower agents while protecting the brand

• Plan and execute brand campaigns, seasonal initiatives, and property launches
• Manage digital and print advertising, including luxury publications and targeted media
• Oversee marketing budgets, timelines, and vendor relationships

• Support marketing for luxury open houses, broker events, and brand activations
• Ensure events align with brand standards and create elevated client experiences

• Monitor marketing performance, lead sources, and ROI
• Provide regular reporting and insights to leadership
• Stay informed on luxury real estate trends, marketing innovations, and competitive activity

• 3–5+ years of marketing experience, preferably in luxury real estate, hospitality, fashion, or high‑end brands, proficient in Canva, and Adobe graphic design experience
• Strong understanding of branding, digital marketing, and content strategy
• Exceptional attention to detail and design sensibility
• Experience managing multiple projects in a fast‑paced environment
• Excellent written and verbal communication skills
• Proficiency with marketing platforms, CRM systems, MLS, and social media tools

• Luxury real estate or brokerage marketing experience
• Experience working with high‑net‑worth clientele
• Familiarity with Florida real estate markets and regulations
• Background in creative direction or brand management

• Polished, professional, and brand‑conscious
• Highly organised and deadline‑driven
• Creative thinker with a strategic mindset
• Collaborative, proactive, and solutions‑oriented
• Discreet and trusted with confidential information

$40,000 - $50,000

Based in Santa Rosa Beach, we represent premier Gulf‑front and luxury homes along Northwest Florida’s most sought‑after coastline. As part of a globally recognised luxury real estate network, our reach extends far beyond the Emerald Coast connecting extraordinary homes with discerning buyers worldwide.

We combine deep local expertise with refined, international marketing to position each property with precision, discretion, and impact. From iconic beachfront estates to architecturally significant coastal residences, we deliver a white‑glove experience defined by trust, strategy, and elevated service.