Cycling Specialist - The Bike Peddler - Santa Rosa, CA

Job Summary

A critical member of the team, the Cycling Specialist balances a passion for people and excellence in retail. The Cycling Specialist is front line and point person for our store, working directly with riders, both present and remote, as a host, mentor, brand advocate, and customer service ace, to identify and locate the goods, services, and experiences needed to provide solutions quickly and frictionless to keep them riding longer and better.

The Cycling Specialist delivers locally authentic interactions that express inclusive, transformative, and ride‑focused experiences, enhances rider satisfaction, and aids in meeting sales and profitability goals.

• Deliver world‑class rider service that ensures ongoing sales and high levels of rider satisfaction.
• Meeting and making a connection with riders, asking questions, listening to riders’ needs, then giving options and advice on meeting those needs.
• Inspiring the rider to buy, celebrating the purchase, and creating a lasting positive impression of the specialist, Specialized, and the purchase process.
• Deliver transformative, inclusive, ride‑focused, locally authentic, and collaborative experiences for staff and riders alike inside and out (c/o the Specialized Retail Way).
• Assist in ensuring that visual merchandising standards are met and maintained, restock as needed, ensuring product presentation areas remain clean and organized.
• General cleanliness standards are set at store opening, maintained throughout the day, and reset at close of business, including light janitorial duty.
• Use company literature/resources and available training to stay current on product features.
• Maintain regular, dependable attendance and punctuality.

• Passion for cycling and the Specialized brand.
• Bike shop experience preferred.
• A current or former retail employee with 1+ years of experience preferred.
• Excellent communication with the ability to effectively interact with riders and team members.
• Ability to stand for extensive time periods; while occasionally walking, kneeling, or reaching.
• Ability to lift at least 50 lbs. or more and use proper lifting skills.

• Competitive health care (Medical PPO or HDHP)
• Dental
• Vision
• Health Savings Account (HSA)
• Short and Long Term Disability
• Company‑sponsored life insurance
• Optional Term Life Insurance
• Optional Critical Illness insurance
• Optional Critical Accident insurance
• Competitive vacation package
• 401(k) with match
• 8 Weeks paid parental leave
• Paid company holidays
• Employee discounts on all product
• Deep partner retail discounts
• Fitness & Events Reimbursement
• Employee Assistance Program
• Commuter Benefits (if applicable in state, for eligible employees)

For additional information on benefits and perks, please visit:

We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice.