Sales Admin Assistant

Join our team at Hansel BMW as a BMW Sales Admin Assistant (BMW Genius) and help create an exceptional customer experience. In this role, you will provide expert product knowledge, support the sales team, and guide customers through vehicle features, technology, and ownership benefits

Location: Fully onsite at Hansel BMW in Santa Rosa, CA
Position: Full-Time

Key Responsibilities:

• Educate customers on BMW vehicles, features, and technology
• Support Client Advisors throughout the sales process
• Deliver engaging and personalized product demonstrations
• Assist with vehicle deliveries and customer follow-up
• Maintain current knowledge of BMW products and competitor offerings
• Help ensure a world-class customer experience and high customer satisfaction
• Schedule and coordinate customer appointments for vehicle deliveries, product demonstrations, and BMW technology orientations while maintaining excellent customer communication.

Qualifications:

• Strong communication and customer service skills
• Passion for technology and the BMW brand
• Comfortable using digital tools and social media
• Retail, hospitality, or customer-facing experience preferred
• Have a valid California Driver's License with Clean Driving Record
• Pass a drug screening and criminal background check

Benefits and Perks

• Medical Insurance
• Vision Plan
• Flexible Spending Plans
• 401-K employer contributions
• Employee Discounts on vehicles, service and parts

Pay Defined: The BMW Genius position has a Pay Scale consisting of the following elements and ranges. Wages include Base Hourly Compensation of $20.00.

Learn More

We are proud to be a family-owned business with over 60 years in Sonoma County and over 160 years in California. We sell and service nine of the most precious brands in the industry. We take a long-term view about investing in our people and the community. We care about making customers feel great, helping our employees succeed and improving our community!

We provide an environment in which everyone can be his or her best. This ensures that our customers get the best experience in the business and our community is a better place.

Our Culture:

Caring Drives Us!! We care about three things: making customers feel great, helping our employees succeed, and improving our community! We are intensely competitive andprovidean environment in which everyone can be their best. This ensures that our customers get the best experience in the business and our community is a better place.