Assistant General Manager - Santa Rosa

Assistant General Manager
- Santa Rosa

Santa Rosa Shop
- Santa Rosa, CA 95405

Salary Range $27.48 - $29.32 Hourly Position Type Full Time Job Shift Any Travel Percentage None Category Retail

Lead the Magic

Assistant General Manager – Salt & Straw

Full-Time | $27.48-$29.32 per hour + Quarterly Bonus Potential

From our humble beginnings to becoming a beloved spot in our communities, our story is one of innovation, connection, and the pursuit of the perfect scoop. Each flavor tells a story, and every cone holds more than just ice cream—it holds memories, smiles, and moments of pure joy.

Using ice cream as the platform, we pioneer and share experiences that inspire and connect us all.

What Assistant General Managers Do

Assistant General Managers support the overall success of the shop by leading people, operation execution, and guest experience in a fast-paced retail and food service environment.

In this role, you'll partner closely with your General Manager to support daily retail and food service operations, build and develop strong teams, and create exceptional experiences for both employees and guests. You'll help drive operational excellence, foster an engaging and inclusive shop culture, and contribute to making each shop a true neighborhood destination.

You will:

• Partner with the GM to achieve operational, cultural, and financial goals
• Lead shifts, ensuring smooth operations and exceptional guest experiences
• Plan and execute daily shift schedules, task assignments, and team safety
• Coach, mentor, and provide feedback to Team Members, Shift Coordinators, and Scoopers
• Support recruiting, hiring, onboarding, training, and retention of a high-performing team
• Manage cash transactions, inventory, and ensure product quality and food safety
• Assist with payroll, supplies, shop communications, and daily documentation
• Monitor labor and sales performance and support monthly P&L insights
• Partner on maintenance needs and vendor communications
• Deliver memorable hospitality, share flavor stories, and resolve guest concerns
• Step into team roles as needed and participate in community events

Why You'll Love It Here:

• Performance Bonus Plan tied to your impact and shop success
• Financial Flexibility:
  Optional earned wages access, plus 401(k) match with 50% company match up to 1% of your salary after three months
• Medical, dental & vision insurance options starting your first month
• Paid Time Off:
  Start with 2 weeks PTO, grows from there
• Paid Holidays: 12 paid holidays/year
• Paid Sick Time:
  Stay home, stay well, get paid
• Two Days Off in a Row (a rarity in retail!)
• Mental Health Support:
  On-demand access 24/7/365 for you and your family
• Educational Support:
  Up to $1,800/year to support your learning goals
• Team Discount: 30% off all the magic
• First Dibs on Flavors before the public
• Pet Insurance (because pets = family)
• Flexible Spending Accounts, Accident & Critical Illness Insurance, and more

You're a Great Fit If You:

• Have a high school diploma/GED
• Bring 2+ years of food service, fast-casual dining, or hospitality experience
• Have 18+ months of progressive leadership experience
• Have led teams of 10+ Team Members in a high-volume environment
• Know how to coach, develop, and support people with clarity and care
• Are excited to grow into greater leadership responsibility
• Are 18+ and available to work evenings, weekends, and holidays

Wage Transparency

We are actively embracing pay transparency by disclosing the hiring wage for this role as $27.48-$29.32, highlighting its full earning potential within the broader range of $27.48-$33.59

Important Notes

• Food Allergy Warning:
  This role involves working in an environment where common food allergens (peanuts, tree nuts, dairy, eggs, soy, wheat, seafood) are present.
• Equal Employment Opportunity:
  Salt & Straw is committed to creating an inclusive workplace and provides equal opportunity to all applicants, regardless of race, gender, sexual orientation, disability, or background.
• E-Verify Participation:
  We participate in E-Verify to confirm work authorization.

Our Values

Create the Unbelievable

Show Up Generously

Act with Thoughtful Curiosity

Share Human Kindness

Make It Count

These values guide everything we do — from the way we scoop, to how we show up for our guests, teammates, and communities.