Wine Educator - PT

Description

At St. Francis Winery & Vineyards
, we believe every guest interaction is an opportunity to create a lasting connection. As a Wine Educator
, you play a key role in bringing our wines, our story, and our hospitality philosophy to life through engaging, personalized experiences at our ultra-premium, family-owned winery in the heart of Sonoma Valley.

We are a certified sustainable winery and proud to have been voted one of the Best Places to Work in the North Bay
by our employees for 15 consecutive years
. If you’re passionate about wine, hospitality, and building meaningful guest relationships, we’d love to welcome you to our team.

We are currently seeking a guest-centric Wine Educator to deliver elevated tasting experiences, deepen customer relationships, and drive sales through authentic storytelling and exceptional service.

This is a part-time, hourly, non-exempt position
, with a schedule that includes Saturdays, Sundays, and occasional evenings
, allowing you to engage with guests during peak visitation times.

Pay Range: $21.00–$42.00 per hour, (wage inclusive of hourly rate, + tips + bonuses + 5% commission on all wine sales). In addition to a base hourly wage, Wine Educators earn an average of $10–$20/hour in tips (paid bi-weekly via payroll). You will also earn a 5% sales commission (expected to add $25–$50 daily based on $500–$1,000 in sales) and a $20–$50 bonus for every wine club sign-up, depending on the tier.

• Host guests in a variety of tasting formats, including the tasting bar, seated indoor and outdoor experiences, Wine & Food Pairings, guided Trolley Tours, and high-touch Member engagements.
• Deliver personalized, memorable experiences that exceed guest expectations and build long-term brand loyalty.

• Leverage wine knowledge and storytelling to promote wine club memberships, exclusive releases, and wine purchases.
• Meet and exceed daily and monthly sales goals while fostering a sense of community with guests and teammates.

• Educate guests on the history of St. Francis Winery, our winemaking philosophy, and the unique appellations of Sonoma County.
• Create engaging, interactive experiences that connect guests to our wines and our place.

• Offer customized tasting recommendations and wine pairings based on guest preferences.
• Educate guests on our commitment to sustainable winemaking and eco-conscious practices.

• Process wine sales efficiently using contactless payment technology.
• Maintain organized, clean, and inviting tasting areas.
• Participate in special events and seasonal programs that enhance guest engagement and retention.

• Represent St. Francis Winery & Vineyards at onsite and offsite events.
• Collaborate with local partners, influencers, and community leaders to support co-branded and cross-promotional experiences.

• Work alongside a passionate hospitality team that values collaboration, professionalism, and continuous growth.

• Expand your wine knowledge, learn emerging hospitality technologies, and grow with a winery that evolves alongside wine tourism trends.

• Enjoy a strong hourly base, generous tipping opportunities, and commission incentives that reward engagement and results.

• You have at least 1 year of experience in high-end hospitality, wine, or sales environments.
• You understand and embody a true “hospitality heart.”
• You are proactive, adaptable, and excited to work weekends and occasional evenings.
• You are passionate about sustainability and enjoy sharing that knowledge with guests.
• You thrive in a fast-paced, technology-driven environment and enjoy using modern tools to enhance the guest experience.
• You excel at creating authentic connections and delivering experience-driven, luxury-level service.

If you’re excited to share your love of wine while creating meaningful guest experiences, we’d love to meet you. Join a forward-thinking winery that values innovation, hospitality, and connection.

St. Francis Winery and Vineyards is an equal opportunity employer, committed to a diverse and inclusive work environment. (EOE M/V/F/D)