AI Strategy & Applications Lead

30+ days ago Requisition

The AI Strategy & Applications Lead owns the end-to-end application of AI across Sene Gence to drive revenue, reduce cost, and unlock new platform capabilities. This is not a research role. It is a builder/operator role that identifies high-leverage business opportunities and deploys AI (LLMs, agents, automation) into production workflows.

• Build internal AI capability (tools, workflows, knowledge systems)
• Establish the foundation for “Sene Gence as a platform” through AI-powered distributor tools

• Distributor experience (onboarding, selling tools, training)
• eCommerce (Shopify, Tik Tok Shop, Amazon optimization)
• Marketing (content generation, personalization, creative operations)
• Operations (forecasting, inventory, pricing optimization)
• Prioritize initiatives based on financial impact and speed to value
• Define clear business cases, success metrics, and expected outcomes for each initiative

• Design, deploy, and manage LLM-based systems, including:
  • Internal knowledge assistants (product, compensation plan, training)
  • Distributor-facing AI advisors (selling scripts, skincare recommendations, field enablement)
• Customer-facing support agents integrated into existing channels
• Leverage third-party APIs (e.g., OpenAI, Anthropic) rather than building models from scratch
• Integrate AI solutions with Shopify, Dynamics, CRM, PIM/DAM, and other core platforms

• Replace manual, repetitive workflows with AI-driven processes and lightweight agent systems
• Build and orchestrate automations that:
  • Trigger actions across systems (notifications, updates, routing, workflow steps)
• Partner with IT and system owners while maintaining the ability to move quickly and ship independently using no-code/low-code and API-based tools
• Turn existing data (sales trends, distributor behavior, product performance, customer interactions) into usable intelligence
• Build practical outputs (dashboards, copilots, targeted reports) that drive decisions
• Ensure AI solutions are grounded in accurate, well-governed data

• Train teams across marketing, eCommerce, customer service, and operations on effective use of AI tools
• Develop standardized prompts, workflows, and playbooks that can scale across the organization
• Act as the internal AI translator, connecting business needs with technical execution and ensuring leaders understand trade-offs and impact

• Strong business instincts with the ability to quickly identify high-ROI opportunities
• Hands-on experience with:
  • LLMs (ChatGPT, Claude, APIs)
  • Automation tools (Zapier, Make, n8n, or similar)
  • Data handling and analysis (Excel, BI tools, basic SQL or equivalent)
• Proven builder mindset with a track record of shipping, iterating, and measuring impact
• Comfortable operating in ambiguity and building structure where it does not yet exist

• Experience with Shopify, eCommerce, or direct selling / network marketing environments
• Exposure to CRM and CX tools (Gorgias, Salesforce, Hub Spot, or similar)
• Familiarity with APIs, webhooks, and system integrations