Vice President of Global Marketing

Sene Gence is seeking a growth-minded individual who is passionate about cosmetics to drive and lead our global marketing efforts through avenues such as in-person selling, events and recognition collaboration printed collateral, ecommerce and digital marketing. The ideal candidate is a storyteller who seeks to know their audience and crafts compelling programs to inspire action. We are looking for someone with a track record of driving key business metrics, measurable results and winning creative ideas.

This role functions with a high amount of collaboration with cross-functional teams, while also managing a large marketing organization. As such, this person needs to have strong influencer qualities and a desire to build a positive culture and relationships in the organization.

The Vice President of Global Marketing is responsible for developing and executing a comprehensive marketing strategy that aligns with Core 48 that drives the full lifecycle of our independent salesforce & our customers with strategies for brand awareness, distributor generation, acquisition, retention and others. The VP will lead a team of marketing professionals and work closely with other departments to ensure that marketing initiatives align with overall business objectives.

• Develop and execute a marketing strategy that aligns with Core 48 that supports the company's business goals and objectives.
• Develop & lead integrated go-to-market strategies for all product and promotional campaigns globally.
• Support the company’s digital transformation and ecommerce upgrade by developing and executing digital marketing strategies including messaging.
• Analyze and report on marketing metrics and make data-driven decisions to continuously improve marketing effectiveness.
• Manage the company's brand, brand development and brand reputation including overseeing the creative team as well as the teams responsible for media relationships, messaging and positioning and, strategic partnerships.
• Lead and manage a team of marketing professionals, including setting goals, providing guidance and mentorship, and evaluating performance.
• Manage the marketing budget and allocate resources effectively.
• Stay current with industry trends, market intelligence, and competitive analysis, and incorporate insights into marketing strategies.
• Represent Sene Gence at corporate-sponsored and industry events. Travel may be required.
• Ability to work on short deadlines and manage multiple projects in a fast-paced environment.
• Other duties as requested by business need.

• Bachelor's degree in Marketing, Business Administration, or related field required;
  Master's degree preferred.

• A minimum of 10 years of marketing experience, with at least 5 years in a leadership role.
• Cosmetics experience is an advantage, consumer products experience is a must.
• Direct Sales experience is an advantage, ecommerce and influencer experience is a must.
• Proven track record of developing and executing successful in-person, guerilla, ecommerce, digital-marketing campaigns.
• Experience managing SEO, SEM, Customer Acquisition strategies as well as fully versed on the latest social media marketing capabilities.
• Strong leadership and team management skills.
• Excellent communication, interpersonal, and presentation skills.
• Ability to think strategically, query and analyze data, and make data-driven decisions.
• Knowledge of marketing technologies and tools.

• Demonstrated ability to lead, develop, and retain high-performing marketing teams.
• Proven track record managing key performance indicators including ROI, ROAS, customer acquisition cost, customer lifetime value, and distributor retention rates.
• Experience setting and achieving measurable business objectives and holding teams accountable to results.
• Strong coaching and mentorship capabilities with a track record of developing marketing talent.

This executive role is primarily office-based, requiring extended periods of computer work involving frequent use of keyboards, multiple monitors, mobile devices, and digital communication platforms. The position demands high visual acuity for reviewing marketing materials, brand assets, and digital content across various media formats.

The role requires sufficient manual dexterity and hand‑eye coordination for operating presentation equipment, handling product samples, and managing marketing collateral.…