Director of Sales

Director Of Sales

Experience Senior Living is excited to introduce The Reserve Sarasota scheduled to open in March 2028. As we progress through the final stages of development, we are seeking a Director of Sales to lead and execute pre-opening sales and marketing efforts. This role will be instrumental in building market awareness, establishing referral relationships, and driving initial occupancy prior to opening and beyond.

The Director of Sales will play a key role in shaping the community's sales culture from the ground up.

Pre-opening / development-focused responsibilities:

• Lead all pre-opening sales and marketing initiatives, including market analysis, pricing recommendations, sales strategy development, and achievement of pre-leasing goals.
• Establish and cultivate strong relationships with local referral sources, influencers, and community partners to build brand presence and a robust sales pipeline prior to opening.
• Collaborate closely with development, construction, and operations teams to align sales efforts with project milestones, model readiness, and opening timelines.
• Support the development of sales systems, CRM processes, collateral, and tour experiences, ensuring readiness for transition into stabilized operations.

Responsibilities:

• Meet or exceed monthly company/community sales standards.
• Primary focus on "sales zone" activities including face to face-including client home visits, voice to voice, creative follow up and purposeful planning for effective execution.
• Respond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Accurately maintain the community's database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contacts.
• Develop and maintain relationships with potential referral sources and conduct on-going field visits.
• Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.
• Research and maintain current information on local competition and new services and competitors entering the marketplace.
• Create and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateral.
• Accurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actions.
• As necessary, assist the team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate State Licensing regulations.
• Provide regional management with necessary paperwork and reports to actively monitor sales efforts.
• Attend and participate in core sales training events and maximize techniques to grow census/revenue.
• Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate unique events.
• Monitor and manage the budget of the department.

• May perform other duties as assigned.