Director of Sales - Driving Excellence in Sales Leadership; Canadian Prairies

Position: Director of Sales - Driving Excellence in Sales Leadership (Canadian Prairies)
Overview
We're looking for a Director of Sales to join our team! Open and Honest. Customer-centric. Innovative. Passionate. Inclusive & Collaborative. Accountable.

The Director of Sales is accountable for leading assigned branch(es) to achieve and exceed financial, operational, and growth objectives. This role carries  full P&L ownership , combining strategic leadership with hands‑on field engagement to drive profitable revenue growth, customer retention, and sales excellence.

Operating as a senior sales leader, the Director of Sales is responsible for building and developing high‑performing sales teams, executing corporate strategy at the branch level, and ensuring disciplined use of  Salesforce CRM  to manage pipeline, forecasting, and performance.

The role is highly engaged, with approximately  50% of time spent in the field  coaching sales teams, meeting with customers and prospects, supporting complex deals, and strengthening key relationships.

Responsibilities
Financial & Business Leadership

Own and manage full Profit & Loss (P&L) responsibility for assigned branch(es), including revenue growth, gross margin, expense control, and profitability

Lead branch(es) to consistently exceed budgeted sales and performance targets

Analyze financial results, sales trends, and forecasts to drive informed, corrective, and growth‑focused decisions

Prepare and present Quarterly Business Plans and performance reviews to senior leadership

Sales Strategy & Execution

Execute corporate and regional sales strategies while balancing core business stability with new business growth

Ensure consistent adoption of a consultative, value‑based sales process that aligns pricing discipline with gross profit objectives

Provide strategic oversight and direction on major opportunities, RFPs, and complex accounts

Establish and execute quarterly sales initiatives and promotions in partnership with Marketing and peer leaders

Field Leadership & Customer Engagement

Spend approximately 50% of working time in the field with customers, prospects, and sales teams to:

Drive new business acquisition

Accelerate closing cycles

Support strategic and complex opportunities

Coach sales professionals in live selling environments

Build and maintain executive‑level customer relationships

Monitor and improve customer satisfaction through regular business reviews and engagement

Sales Management & Talent Development

Recruit, develop, coach, and retain high‑performing Sales Managers and Sales Professionals

Set clear expectations for revenue, pipeline activity, and professional development

Conduct weekly sales reviews, Quarterly Business Reviews (QBRs), and ongoing performance coaching

Ensure all sales staff receive required onboarding, training, and continuous skill development

Manage performance improvement and employee relations in alignment with corporate policies

Operational & Administrative Leadership

Ensure accurate forecasting, opportunity management, and activity tracking through Salesforce CRM

Monitor and enforce adherence to corporate policies, processes, and ethical standards

Approve credits, demo equipment investments, and corporate asset usage

Collaborate cross‑functionally with Operations, Service, Finance, HR, and Marketing to maximize branch effectiveness

Culture & Leadership

Foster a performance‑driven, accountable, and inclusive sales culture

Lead by example with professionalism, integrity, and strong business judgment

Communicate clearly and consistently through regular branch meetings, sales forums, and town halls

Recognize and reward high performance while promoting continuous improvement and employee engagement

Qualifications

Minimum 7 years of experience in sales within office products, technology, or related B2B environments, including 2+ years in sales leadership

Demonstrated success managing  full P&L responsibility

Strong proficiency in  Salesforce CRM , including forecasting, pipeline management, reporting, and analytics

Proven ability to lead, coach, and develop high‑performing sales teams

Strong financial acumen, strategic thinking, and decision‑making capabilities

Excellent communication, negotiation, and presentation skills

Proficiency with Microsoft…