Client Development Lead,Executive Education,Edwards School of Business Job Saskatoon area,Saskatchewan Canada,Sales

Client Development Lead, Executive Education, Edwards School of Business

Please note that a strong internal candidate has been identified.

Summary:

The client development lead drives revenue growth by leading sales for the college’s executive education public programs, leveraging strategic prospecting, pipeline management, and client relationship development. This position is responsible for sourcing and cultivating individual and corporate relationships to secure public enrolments and support custom programming. Key responsibilities include leading the full sales cycle for public programs, including prospecting, pipeline management, forecasting, reporting, and implementing strategies to achieve quarterly and annual enrolment targets.

This role focuses on building partnerships with organizations and learning and development departments to support workforce development through non-degree programming. The lead develops an in-depth understanding of organizational learning needs and connects clients to programs that enhance leadership, communication, and management capabilities across a variety of sectors

Duties and Responsibilities:

Develops and executes a comprehensive sales strategy for public programs, incorporating market analysis, competitive intelligence, and long-term growth planning

Leads the full sales cycle from lead generation to conversion, cultivating relationships with individuals and organizations seeking professional and leadership development solutions, to meet quarterly and annual revenue targets

Leads annual and quarterly forecasting processes, using data-driven insights to anticipate market demand, identify growth opportunities, and inform strategic planning

Conducts market research and performance analysis to challenge projections, assess market capacity, and identify untapped segments and expansion opportunities

Recommends and implements innovative sales and client engagement approaches to support revenue performance.

Plans and coordinates participation in tradeshows, conferences, and industry events

Collaborates with marketing to align promotions, outreach, and lead generation strategies that support enrolment goals

Partners with the business development colleagues to develop and execute strategies that drive enrolment in public and custom programs, aligning with client learning and development priorities to meet organizational sales targets

Builds and maintains strategic relationships with corporations, associations, and community networks to identify workforce learning needs, new partnership opportunities, and market expansion

Works closely with the business development colleagues to identify client needs, support tailored learning solutions for custom programs, and contribute to overall team sales targets

Leads responses to requests for proposals and bids, and explores partnerships with organizations to expand market reach and enhance the unit’s visibility and reputation

Develops and presents program proposals, negotiates terms and pricing, and collaborates with internal teams to ensure smooth delivery, compliance, and alignment with enrolment goals

Serves as contact for prospective and current participants, acting as a trusted advisor to identify needs and recommend solutions for both public and custom programs

Identifies and proactively promotes additional programs and offerings that meet participants’ professional development goals, driving increased engagement and enrolment

Maintains ongoing engagement with alumni and repeat clients to encourage referrals, repeat enrolments, and sustained program loyalty

Maintains and advances program accreditation and recognition with professional associations and external rankings to meet program eligibility for continuing education credits and strengthen market credibility

Plans and co-hosts information sessions with facilitators to promote public program awareness and engagement

Supervises enrolment and sales support staff including supporting hiring, professional development and career engagement, and providing performance feedback

Works cross-functionally with marketing, operations, and faculty to ensure high-quality client experiences

Communicates…