Area Director, Marketing & Business Development-III

Primary Purpose

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of multiple shopping centers. The Area Director of Marketing and Business Development will be responsible for marketing and selling the assets of the malls to consumers, advertisers, marketing companies, and the surrounding business communities.

The Shops at Chestnut Hill

• Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property.
• Develop and implement retailer intensification strategies, promoting platform program opportunities to retailers and securing retailer offers to enhance programming.
• Execute all national and/or regional SBV programs and initiatives at the field level flawlessly.
• Create an annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses, and media expenses to support platform programming, Simon initiatives, and brand messaging; forecast monthly and maximize marketing dollars by analyzing ROI.
• Develop and execute an annual marketing plan that strategically utilizes all platform programs, supports corporate marketing objectives, and positively impacts the center’s core financial objectives (EBITDA, SBV income, leasing, sales, overage rent, traffic, and market share).
• Coordinate all shopping center visual merchandising, signage, and advertising programs.
• Maintain effective media relations by fielding media calls and preparing responses.
• Drive growth of social media channels, including Facebook and Instagram fan base, and increase data collection, SMS, and email subscriber lists for the specific business units under responsibility.

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years of previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing and advertising, and working knowledge of the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others.
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Some overnight travel required.
• Ability to think strategically.

• Strong organization and coordination skills.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.

The salary range for this position is $90,045.28 - $.