Business Analyst

For over 50 years KENT OUTDOORS has been the ultimate destination for outdoor enthusiasts, offering a curated collection of industry-leading brands driven by the pure pursuit of adventure.

KENT Outdoors is a collection of brands all obsessively focused on building the most innovative and reliable equipment for use in our most revered natural playgrounds. We relentlessly dream, build, and offer products that empower the very best days outside. We’re a collection of outdoor fanatics, product geeks, marketing mavens, and entrepreneurs all focused on pushing through boundaries, both on land, and in the water.

Holding true to our roots while evolving for the future, the family of KENT brands today includes Absolute Outdoors, Arctic Shield, Aquaglide, Arbor Snowboards, Barefoot International, BOTE, Connelly, Fat Sac, Freedom Foil, Full Throttle, HO Sports, Hyperlite, KENT, Liquid Force, Margaritaville, O’Brien, and Onyx.

We are seeking a highly motivated and experienced Business Analyst for the Absolute Outdoor (AO) division of brands. You will work closely with our sales and manufacturing teams to ensure on-time delivery of goods dependent on customers’ needs. Driving exceptional customer service for our commercial, wholesale and direct customers is our focus as we aim to ‘wow’ our customers at every touchpoint with our brands.

Your strategic mindset and data-driven approach will contribute to improving customer loyalty, optimizing operations, and achieving business goals.

The world within our Absolute Outdoor division of brands is fast paced and ever changing. No day is ever the same, which is perfect for someone who does not jive well with monotony. If you are a creative problem solver who loves working collaboratively across all departments within an organization, you would thrive in this role!

• Reporting and Analytics - work across all AO departments to collect, manage and analyze performance metrics focused on sales and fulfillment. Compile and distribute metrics and insights on a weekly and monthly basis. Key metrics in the sales department would include sales by customer, sales representative, and product categories.
• Reporting and Analytics - monitor and report key product management metrics including sales, margin and performance to plan across all AO brands and categories.
• Measuring & Improving Service Metrics - work across all AO departments to implement systems for measuring key metrics for decreasing order-in to order-out timeline, ensuring order accuracy prior to shipment. Analyze metrics to identify areas for improvement and develop proactive solutions to enhance performance. Collaborate with the team to implement solutions and track the impact over time with the continual goal of elevating service level and accuracy.
• Operational Efficiency
  -Identify opportunities to improve operational efficiencies across our direct to consumer, commercial and wholesale channels. Collaborate with internal stakeholders to streamline processes and enhance productivity.
• Sales Support - assist the sales team with collecting sales forecasts and work with them to monitor and analyze their performance to plan. Proactively identify opportunities for growth and expansion within key accounts working strategically to maximize sales and strengthen our partnerships. Stay informed of industry trends and competitor activities to maintain a competitive edge and position AO as the preferred partner.
• Sales Support
  - Disseminate customer forecasts to the manufacturing, demand, and customer service teams to ensure on time and complete shipping metrics. Collaborate with sales representatives and the internal sales team to understand each account’s requirements for ensuring satisfaction.
• Budget Preparation and Management - assist the division President in planning, preparing and monitoring AO annual budgets.
• Stakeholder Management
  - Build and maintain strong relationships with key stakeholders within AO and Kent Outdoors Collaborate cross-functionally with teams to support the business objectives, address customer needs, and ensure alignment across departments.
• IT/Systems Liaison: partner with the internal…