Digital Content News Producer - Wtoc

Job Summary

WTOC is searching for a digital content specialist to join our team. This role is on the front lines of breaking news, focusing on producing content for the station website, streaming apps, news app, video and push alerts, and ensuring content is optimized across platforms. The position may require evening and weekend work and may include on‑camera work on WTOC+ streaming platforms.

• Produce compelling content for all digital platforms including the station website, streaming apps, news app, video and push alerts.
• Write accurate, grammatically correct, editorially sound AP‑style news stories.
• Respond quickly to developing news and accurately report breaking news on digital and social platforms.
• Create engaging content for social media platforms.
• Consistently execute SEO strategies.
• Collaborate with assignment editors, reporters, producers, and other news staff to ensure the most accurate and updated information is reflected on the station’s digital properties.
• Uphold the station’s high journalistic standards.
• Coordinate live streams across multiple platforms.
• Monitor news sources to develop news content.
• Collaborate and communicate with reporters, other digital team members, producers, anchors, and managers to gather content for online and on‑air.
• Write engaging digital headlines and compelling captions for social media.
• Explore ways to increase visual content on all digital and social media platforms.

• Strong writing skills.
• Ability to multitask and manage time appropriately.
• Experience with writing for an online audience.
• Knowledge of social media trends and platforms.
• A college degree in journalism or a related field is preferred but not required.
• Background in graphic design or skills with programs like Photoshop, Canva, etc., desired but not required.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

WTOC‑TV/Gray Media is a drug‑free company.