Senior Director, Product Design

Job Description Summary Role Overview

We are seeking a Senior Director, Product Design, to lead and elevate the design discipline within our Digital Product & Engineering organization. Reporting to the VP of Digital Product & Engineering, you will own the user experience and design of The Coca-Cola Company's digital products, with primary focus on prioritized domains, creating intuitive, on-brand interfaces while leading the design team that builds them.

You will establish design principles, quality standards, and user-centered practices that shape how products are experienced across our portfolio. You will lead Digital Product Design, UX Research, and our design system, partnering closely with Product and Engineering leadership to ensure every product is grounded in deep user understanding, exceptional design quality, and consistent experience.

• Own the design and branding of digital products: establish and champion the design principles, quality standards, and user-centered practices that shape how products are experienced across the portfolio, ensuring every product delivers a consistent, intuitive, accessible, and brand-aligned experience (consistent with broader branding and communication standards at The Coca-Cola Company)
• Build and lead the Product Design organization: build and develop a world-class Product Design team by attracting exceptional talent, coaching designers, establishing clear career paths and performance expectations, and fostering a culture of design excellence, collaboration, and continuous learning as the product portfolio scales
• Own the design system: own the end-to-end definition and evolution of our design system, including visual language, components, interaction patterns, and accessibility standards, and ensure consistency across all products. Partner closely with engineering to translate design specifications into the production component library, acting as the final arbiter on usability and brand fidelity while maintaining a tight feedback loop between design intent and implementation
• Lead user research and discovery: embed user research, usability testing, and experimentation into the product process so design decisions are grounded in evidence
• Allocate design across the portfolio: deploy a shared pool of designers across product teams based on need, balancing depth on priority products with consistent support across the portfolio
• Partner with other product and engineering leaders: work with Product Managers, Product Owners, and Tech Leads to shape product direction from discovery onward, bringing a design-led point of view. Foster a culture of shared ownership where decisions are made with other Product and Global Engineering leaders, balancing user needs, business value, and technical feasibility
• Make design a driver of adoption: translate complexity of technical requirements or features into clear, trusted, and usable experiences that increase adoption and impact across the business
• Elevate craft and ways of working: run design critiques and reviews, raise the quality of artifacts from wireframes to high-fidelity prototypes, and continuously improve how the team works

• 10+ years of product or experience design, with at least 4 to 5 years leading and managing design teams
• A strong portfolio demonstrating end-to-end design of complex digital products, ideally enterprise or B2B software and data-rich or analytics products
• Proven experience building or scaling a design function
• Deep expertise in interaction design, visual design, and user-centered design methodologies, with solid command of typography, layout, and information design
• Experience creating and governing design systems and component libraries used…